Brandwave

How popular isRXBAR?

In September 2026, people searched for RXBAR by name about 33,100 times worldwide, a 49.1% increase from the previous year. These searches made up 4.6% of all global granola bar brand searches, placing RXBAR seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, RXBAR appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

RXBAR is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. CadburyShare of searches 41.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Clif BarShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. MadeGoodShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BelvitaShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RXBARShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RXBAR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. RXBAR is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Cadbury–
  8. Belvita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which granola bar brands compete with RXBAR?

RXBAR against granola bar brands worldwide, by month

Share of searches by month for Cadbury, Clif Bar, MadeGood, Belvita, Nature Valley, Kind, RXBAR. The figures are in the table below the chart.

View monthly share of searches table
MonthCadburyClif BarMadeGoodBelvitaNature ValleyKindRXBARQuaker Oats
Oct 202549.3%14.7%7.8%8.1%8.1%8.1%3%0.9%
Nov 202575.5%6.8%3.6%3.7%4.6%3.7%1.7%0.35%
Dec 202555.2%11.1%5.9%7.4%9.1%7.4%3.3%0.57%
Jan 202642.8%15.6%8.3%8.6%10.5%8.6%4.7%0.77%
Feb 202651%12.5%6.6%8.4%8.4%8.4%3.8%0.89%
Mar 202652.5%12.8%7.3%7.1%8.6%7.1%3.9%0.67%
Apr 202649.1%14.7%7.8%8.1%8.1%8.1%3.6%0.65%
May 202644%16.1%8.6%8.8%8.8%8.8%4%0.93%
Jun 202650.4%15.1%7%6.8%8.3%8.3%3.7%0.53%
Jul 202646.1%16.9%7.8%7.6%9.3%7.6%4.2%0.6%
Aug 202652.9%12.9%9%7.1%7.1%7.1%3.2%0.61%
Sep 202641.6%15.2%10.6%10.2%10.2%6.8%4.6%0.83%

  1. 1.Cadbury

    41.6%

    Held 1st. 301K estimated branded searches, -33.1% vs prior month. Share -11.4 points.

  2. 2.Clif Bar

    15.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.MadeGood

    10.6%

    Held 3rd. 76.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Belvita

    10.2%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  5. 5.Nature Valley

    10.2%

    Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  6. 6.Kind

    6.8%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.RXBAR

    4.6%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  8. 8.Quaker Oats

    0.83%

    Held 8th. 6K estimated branded searches, +15.4% vs prior month. Share +0.2 points.

Compare popularity between RXBAR and its closest rivals

Every comparison with RXBAR

19 comparisons

How has branded search demand for RXBAR changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RXBAR worldwide rose from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide increased from 3% to 4.6%.
  • Across the 12 months ending September 2026, RXBAR’s share of searches among granola bar brands worldwide peaked at 4.7% in January 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for granola bar brands worldwide in September 2026?

6 changes

  1. In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.

  2. In September 2026, Belvita gained share of searches among granola bar brands worldwide, from 7.1% to 10.2%.

  3. In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%.

  4. In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.

  5. In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%.

  6. In September 2026, Cadbury lost share of searches among granola bar brands worldwide, from 52.9% to 41.6%.

How are RXBAR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RXBAR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rxbar

How the Brand Demand Index is measured

Who owns RXBAR?

RXBAR is owned by Kellogg's. Brandwave also tracks Kellogg's, owned by the same company, worldwide.

Do you work for RXBAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does RXBAR compete?

RXBAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Breakfast bars brands7th of 73.8%Show ranking
Protein bar brands5th of 94.1%Show ranking
Granola bar brands7th of 84.6%Shown above
Snack bar brands5th of 68.7%Show ranking
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Is RXBAR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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