Pure Protein vs RXBAR:Which is searched more?
In September 2026, RXBAR had more branded searches than Pure Protein among protein bar brands worldwide. RXBAR had about 33,100 branded searches, while Pure Protein had 27,100. RXBAR made up 4.1% of all protein bar brand searches we track, and Pure Protein accounted for 3.4%. These are worldwide searches for English-language branded terms.
Follow Pure Protein vs RXBAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Pure Protein or RXBAR more popular in search?
A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for RXBAR, Pure Protein. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barebells | BUILT | ALOHA | TRUBAR | RXBAR | GoMacro | Pure Protein | Misfits | Quest Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.9% | 8.5% | 5.9% | 2.6% | 3.8% | 3.1% | 2% | 1.1% |
| Nov 2025 | 44.5% | 29.2% | 7.8% | 5.4% | 2.9% | 4.1% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 40.2% | 32.1% | 8.3% | 4.8% | 3.5% | 4.7% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 42.9% | 31.3% | 7.6% | 5.2% | 2.9% | 3.4% | 2.9% | 2.6% | 1.1% |
| Feb 2026 | 43.1% | 29.2% | 8% | 7.5% | 2.7% | 3.3% | 2.7% | 2.3% | 1% |
| Mar 2026 | 43% | 29.9% | 8.6% | 5.8% | 3.3% | 3.3% | 2.7% | 2.3% | 1% |
| Apr 2026 | 44.9% | 27.2% | 10.1% | 4.9% | 2.8% | 3.7% | 2.8% | 2.4% | 1% |
| May 2026 | 46.7% | 23.1% | 11.9% | 5.1% | 2.9% | 3.8% | 2.9% | 2.5% | 1.1% |
| Jun 2026 | 51.1% | 22.5% | 10.2% | 4.5% | 2.9% | 3.7% | 2.4% | 2% | 0.86% |
| Jul 2026 | 50% | 21.7% | 10.6% | 4.7% | 3% | 3.9% | 2.5% | 2.5% | 1.1% |
| Aug 2026 | 48.8% | 22.3% | 10.9% | 4.6% | 3.1% | 4.3% | 3.1% | 2.1% | 0.92% |
| Sep 2026 | 48.2% | 21.7% | 11.2% | 4.6% | 4.1% | 3.9% | 3.4% | 1.9% | 1% |
How has the Pure Protein and RXBAR comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: RXBAR took it in December 2025.
- Across the 12 months ending September 2026, Pure Protein’s share of searches among protein bar brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, RXBAR’s share of searches among protein bar brands worldwide moved from 2.6% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for protein bar brands worldwide in September 2026?
2 changes
In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.
Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pure Protein’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pure Protein
1 branded search term
- pure protein
RXBAR
1 branded search term
- rxbar
Other head-to-heads among protein bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.