How popular isPure Protein?
In September 2026, people searched for Pure Protein by name about 27,100 times worldwide, about the same as the previous year. These searches made up 3.4% of all global protein bar brand searches, placing Pure Protein seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about protein bar brands, Pure Protein appeared in three of the five answers and was the fourth most recommended of the nine.
Pure Protein is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.
BarebellsShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BUILTShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ALOHAShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
TRUBARShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pure ProteinShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top protein bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pure Protein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pure Protein is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Barebells1st
- Quest Nutrition2nd
RXBAR3rd- Pure Protein4th
- ALOHA5th
- BUILT–
- TRUBAR–
GoMacro–
Misfits–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barebells5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quest Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pure Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALOHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BUILT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TRUBAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoMacro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Misfits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein bar brands
5 answers
Asked ChatGPT
“Which protein bar brand should I go to?”
Asked ChatGPT
“What are the best protein bar brands?”
Asked ChatGPT
“What's the best protein bar brand for a post-workout snack?”
Searched Google, AI Overview
“best protein bars”
Searched Google, AI Overview
“high protein snack bars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which protein bar brands compete with Pure Protein?
Share of searches by month for Barebells, BUILT, ALOHA, TRUBAR, RXBAR, GoMacro, Pure Protein. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barebells | BUILT | ALOHA | TRUBAR | RXBAR | GoMacro | Pure Protein | Misfits | Quest Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.9% | 8.5% | 5.9% | 2.6% | 3.8% | 3.1% | 2% | 1.1% |
| Nov 2025 | 44.5% | 29.2% | 7.8% | 5.4% | 2.9% | 4.1% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 40.2% | 32.1% | 8.3% | 4.8% | 3.5% | 4.7% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 42.9% | 31.3% | 7.6% | 5.2% | 2.9% | 3.4% | 2.9% | 2.6% | 1.1% |
| Feb 2026 | 43.1% | 29.2% | 8% | 7.5% | 2.7% | 3.3% | 2.7% | 2.3% | 1% |
| Mar 2026 | 43% | 29.9% | 8.6% | 5.8% | 3.3% | 3.3% | 2.7% | 2.3% | 1% |
| Apr 2026 | 44.9% | 27.2% | 10.1% | 4.9% | 2.8% | 3.7% | 2.8% | 2.4% | 1% |
| May 2026 | 46.7% | 23.1% | 11.9% | 5.1% | 2.9% | 3.8% | 2.9% | 2.5% | 1.1% |
| Jun 2026 | 51.1% | 22.5% | 10.2% | 4.5% | 2.9% | 3.7% | 2.4% | 2% | 0.86% |
| Jul 2026 | 50% | 21.7% | 10.6% | 4.7% | 3% | 3.9% | 2.5% | 2.5% | 1.1% |
| Aug 2026 | 48.8% | 22.3% | 10.9% | 4.6% | 3.1% | 4.3% | 3.1% | 2.1% | 0.92% |
| Sep 2026 | 48.2% | 21.7% | 11.2% | 4.6% | 4.1% | 3.9% | 3.4% | 1.9% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 386K | -10.1% | -0.6 points | |
| 2, held 2nd | 21.7% | 174K | -11.5% | -0.6 points | |
| 3, held 3rd | 11.2% | 89.5K | -6.8% | +0.3 points | |
| 4, held 4th | 4.6% | 37K | -8.1% | 0 points | |
| 5, moved from 7th to 5th | 4.1% | 33.1K | +22.1% | +1.1 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 3.9% | 31K | -18.2% | -0.4 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 27.1K | 0% | +0.3 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.9% | 15.4K | -17.4% | -0.2 points | |
| 9, held 9th | 1% | 8.1K | 0% | +0.1 points |
48.2%
Held 1st. 386K estimated branded searches, -10.1% vs prior month. Share -0.6 points.
2.
BUILT21.7%
Held 2nd. 174K estimated branded searches, -11.5% vs prior month. Share -0.6 points.
3.
ALOHA11.2%
Held 3rd. 89.5K estimated branded searches, -6.8% vs prior month. Share +0.3 points.
4.
TRUBAR4.6%
Held 4th. 37K estimated branded searches, -8.1% vs prior month. Share 0 points.
5.
RXBAR4.1%
Moved from 7th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.
6.
GoMacro3.9%
Moved from 5th to 6th. 31K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.4%
Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Misfits1.9%
Held 8th. 15.4K estimated branded searches, -17.4% vs prior month. Share -0.2 points.
1%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Pure Protein and its closest rivals
Every comparison with Pure Protein
8 comparisons
How has branded search demand for Pure Protein changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pure Protein worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Pure Protein’s share of searches among protein bar brands worldwide peaked at 3.4% in September 2026 and was lowest at 2.4% in June 2026.
- Across the 12 months ending September 2026, Pure Protein fell from 6th to 7th among protein bar brands worldwide.
How did search popularity change for protein bar brands worldwide in September 2026?
6 changes
In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.
In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%.
In September 2026, Barebells lost share of searches among protein bar brands worldwide, from 48.8% to 48.2%.
Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.
ALOHA’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 10.2% to 11.2% in September 2026.
Estimated monthly branded searches for TRUBAR worldwide fell 27.7% over 12 measured months, from 51.2K to 37K in September 2026.
How are Pure Protein’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pure Protein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pure protein
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