Brandwave

Protein bar brands:Which brands are most popular in search?

In August 2026, Barebells was the most searched among protein bar brands worldwide, with an estimated 430K branded searches and 52.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barebells52.5%
  2. BUILT24%
  3. ALOHA11.7%
  4. TRUBAR4.9%
  5. GoMacro4.6%
  6. Misfits2.3%

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Share of SearchLeaderboard

A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among protein bar brands worldwide, by month

Share of Search by month for Barebells, BUILT, ALOHA, TRUBAR, GoMacro, Misfits. The figures are in the table below the chart.

View monthly share of search table
MonthBarebellsBUILTALOHATRUBARGoMacroMisfits
Oct 202547.3%31.1%9.1%6.3%4.1%2.1%
Nov 202547.8%31.4%8.4%5.8%4.4%2.2%
Dec 202543.5%34.7%9%5.1%5.1%2.5%
Jan 202646.2%33.6%8.2%5.5%3.7%2.8%
Feb 202646.1%31.2%8.6%8%3.6%2.5%
Mar 202646.3%32.2%9.3%6.2%3.6%2.5%
Apr 202648.1%29.2%10.9%5.3%4%2.6%
May 202650.2%24.8%12.8%5.5%4.1%2.7%
Jun 202654.4%23.9%10.8%4.8%4%2.1%
Jul 202653.5%23.2%11.4%5%4.2%2.7%
Aug 202652.5%24%11.7%4.9%4.6%2.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Barebells

    52.5%

    held 1st · 430K estimated branded searches · -5% vs prior month · -1.1 points

  2. 2.BUILT

    24%

    held 2nd · 196K estimated branded searches · 0% vs prior month · +0.8 points

  3. 3.ALOHA

    11.7%

    held 3rd · 96K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.TRUBAR

    4.9%

    held 4th · 40.3K estimated branded searches · -5.2% vs prior month · -0.1 points

  5. 5.GoMacro

    4.6%

    held 5th · 37.9K estimated branded searches · +7.7% vs prior month · +0.5 points

  6. 6.Misfits

    2.3%

    held 6th · 18.7K estimated branded searches · -18.2% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among protein bar brands worldwide?

In August 2026, Barebells was the most searched among protein bar brands worldwide, with an estimated 430K branded searches and 52.5% estimated Share of Search within this set. BUILT is in 2nd place, 28.5 percentage points behind at 24% Share of Search.

Global protein bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barebells47.3% → 52.5%54.4%Jun 202643.5%Dec 20251st
BUILT31.1% → 24%34.7%Dec 202523.2%Jul 20262nd
ALOHA9.1% → 11.7%12.8%May 20268.2%Jan 20263rd
TRUBAR6.3% → 4.9%8%Feb 20264.8%Jun 20264th
GoMacro4.1% → 4.6%5.1%Dec 20253.6%Feb 20265th
Misfits2.1% → 2.3%2.8%Jan 20262.1%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide increased from 47.3% to 52.5%.
  • Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide decreased from 31.1% to 24%.
  • Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide increased from 9.1% to 11.7%.
  • Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide decreased from 6.3% to 4.9%.
  • Across the 11 months ending August 2026, GoMacro’s estimated Share of Search among protein bar brands worldwide increased from 4.1% to 4.6%.
  • Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide peaked at 54.4% in June 2026 and was lowest at 43.5% in December 2025.
  • Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide peaked at 34.7% in December 2025 and was lowest at 23.2% in July 2026.
  • Across the 11 months ending August 2026, ALOHA’s estimated Share of Search among protein bar brands worldwide peaked at 12.8% in May 2026 and was lowest at 8.2% in January 2026.
  • Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide peaked at 8% in February 2026 and was lowest at 4.8% in June 2026.
  • Across the 11 months ending August 2026, GoMacro’s estimated Share of Search among protein bar brands worldwide peaked at 5.1% in December 2025 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, Misfits held steady: its estimated Share of Search among protein bar brands worldwide moved less than 0.5 percentage points.

How did search popularity change for protein bar brands worldwide in August 2026?

  1. In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.

  2. In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.

  3. Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.

  4. Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.

  5. Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

How the Brand Demand Index is measured

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