Barebells vs BUILT:Which is more popular by branded search?
In August 2026, Barebells had more branded searches than BUILT among protein bar brands worldwide. Barebells was estimated to have 430K branded searches compared to BUILT’s 196K, and held a 52.5% Share of Search versus BUILT’s 24%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Barebells or BUILT?
A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barebells, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Barebells | BUILT | ALOHA | TRUBAR | GoMacro | Misfits |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 9.1% | 6.3% | 4.1% | 2.1% |
| Nov 2025 | 47.8% | 31.4% | 8.4% | 5.8% | 4.4% | 2.2% |
| Dec 2025 | 43.5% | 34.7% | 9% | 5.1% | 5.1% | 2.5% |
| Jan 2026 | 46.2% | 33.6% | 8.2% | 5.5% | 3.7% | 2.8% |
| Feb 2026 | 46.1% | 31.2% | 8.6% | 8% | 3.6% | 2.5% |
| Mar 2026 | 46.3% | 32.2% | 9.3% | 6.2% | 3.6% | 2.5% |
| Apr 2026 | 48.1% | 29.2% | 10.9% | 5.3% | 4% | 2.6% |
| May 2026 | 50.2% | 24.8% | 12.8% | 5.5% | 4.1% | 2.7% |
| Jun 2026 | 54.4% | 23.9% | 10.8% | 4.8% | 4% | 2.1% |
| Jul 2026 | 53.5% | 23.2% | 11.4% | 5% | 4.2% | 2.7% |
| Aug 2026 | 52.5% | 24% | 11.7% | 4.9% | 4.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barebells and BUILT comparison changed over the last 12 months?
3 findings
- Barebells was ahead of BUILT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide moved from 47.3% to 52.5%, and its estimated monthly branded searches moved from 384K to 430K.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide moved from 31.1% to 24%, and its estimated monthly branded searches moved from 252K to 196K.
How did search popularity change for protein bar brands worldwide in August 2026?
2 changes
In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.
In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Barebells’ and BUILT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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