Brandwave

How popular isBarebells in search?

In August 2026, there were an estimated 430K branded searches for Barebells worldwide which is up 12% over the last 11 months. Barebells holds 52.5% estimated Share of Search among protein bar brands worldwide and is ranked 1st of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barebells52.5%
  2. BUILT24%
  3. ALOHA11.7%
  4. TRUBAR4.9%
  5. GoMacro4.6%
  6. Misfits2.3%
Barebells website (opens in a new tab)

Follow Barebells and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which protein bar brands compete with Barebells?

Barebells against protein bar brands worldwide, by month

Share of Search by month for Barebells, BUILT, ALOHA, TRUBAR, GoMacro, Misfits. The figures are in the table below the chart.

View monthly share of search table
MonthBarebellsBUILTALOHATRUBARGoMacroMisfits
Oct 202547.3%31.1%9.1%6.3%4.1%2.1%
Nov 202547.8%31.4%8.4%5.8%4.4%2.2%
Dec 202543.5%34.7%9%5.1%5.1%2.5%
Jan 202646.2%33.6%8.2%5.5%3.7%2.8%
Feb 202646.1%31.2%8.6%8%3.6%2.5%
Mar 202646.3%32.2%9.3%6.2%3.6%2.5%
Apr 202648.1%29.2%10.9%5.3%4%2.6%
May 202650.2%24.8%12.8%5.5%4.1%2.7%
Jun 202654.4%23.9%10.8%4.8%4%2.1%
Jul 202653.5%23.2%11.4%5%4.2%2.7%
Aug 202652.5%24%11.7%4.9%4.6%2.3%
Sep 2026——————
  1. 1.Barebells

    52.5%

    held 1st · 430K estimated branded searches · -5% vs prior month · -1.1 points

  2. 2.BUILT

    24%

    held 2nd · 196K estimated branded searches · 0% vs prior month · +0.8 points

  3. 3.ALOHA

    11.7%

    held 3rd · 96K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.TRUBAR

    4.9%

    held 4th · 40.3K estimated branded searches · -5.2% vs prior month · -0.1 points

  5. 5.GoMacro

    4.6%

    held 5th · 37.9K estimated branded searches · +7.7% vs prior month · +0.5 points

  6. 6.Misfits

    2.3%

    held 6th · 18.7K estimated branded searches · -18.2% vs prior month · -0.4 points

Compare search popularity between Barebells and its closest rivals

How has branded search demand for Barebells changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barebells worldwide rose from 384K to 430K.
  • Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide increased from 47.3% to 52.5%.
  • Across the 11 months ending August 2026, Barebells’ estimated Share of Search among protein bar brands worldwide peaked at 54.4% in June 2026 and was lowest at 43.5% in December 2025.

How did search popularity change for protein bar brands worldwide in August 2026?

  1. In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.

  2. In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.

  3. Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.

  4. Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.

  5. Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

How is Barebells measured?

Brandwave collects information about searches that people make online using Barebells’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bare bells
  • barebells
  • barebells bars
  • barebells protein
  • barebells protein bars

How the Brand Demand Index is measured

Who owns Barebells?

Barebells is owned by Vitamin Well Group. Brandwave does not track any other brands owned by Vitamin Well Group.

Do you work for Barebells? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Barebells your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.