Barebells vs Quest Nutrition:Which is more popular?

Name: Barebells vs Quest Nutrition: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Barebells had more branded searches than Quest Nutrition among protein bar brands worldwide. Barebells had about 386,000 branded searches, while Quest Nutrition had 8,100. Barebells made up 48.2% of all protein bar brand searches we track, and Quest Nutrition accounted for 1%. When we asked ChatGPT and Google AI Overviews about protein bar brands, Barebells appeared in all five answers and Quest Nutrition in four. Barebells was mentioned before Quest Nutrition in four out of five answers.

Among protein bar brands worldwide in September 2026

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Top protein bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barebells appeared in all five answers. Quest Nutrition was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barebells was listed before Quest Nutrition in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Barebells	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
RXBAR	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Quest Nutrition	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pure Protein	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
ALOHA	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BUILT	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TRUBAR	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
GoMacro	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Misfits	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Barebells5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RXBAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quest Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pure Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ALOHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BUILT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TRUBAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoMacro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Misfits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein bar brands

5 answers

Asked ChatGPT
“Which protein bar brand should I go to?”
Asked ChatGPT
“What are the best protein bar brands?”
1. 1Barebells
2. 2Quest Nutrition
3. 3RXBAR
4. 4ALOHA
5. 5Pure Protein
Asked ChatGPT
“What's the best protein bar brand for a post-workout snack?”
Searched Google, AI Overview
“best protein bars”
1. 1RXBAR
2. 2Barebells
Searched Google, AI Overview
“high protein snack bars”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Barebells or Quest Nutrition more popular in search?

This chart shows how often people search Google for Barebells and Quest Nutrition by name. Each line represents a brand's share of searches for all nine protein bar brands we track, month by month, from English-language searches worldwide.

Barebells and Quest Nutrition among protein bar brands worldwide, by month

Month	Barebells	BUILT	ALOHA	TRUBAR	RXBAR	GoMacro	Pure Protein	Misfits	Quest Nutrition
Oct 2025	44.1%	28.9%	8.5%	5.9%	2.6%	3.8%	3.1%	2%	1.1%
Nov 2025	44.5%	29.2%	7.8%	5.4%	2.9%	4.1%	2.9%	2.1%	1.3%
Dec 2025	40.2%	32.1%	8.3%	4.8%	3.5%	4.7%	2.9%	2.4%	1.3%
Jan 2026	42.9%	31.3%	7.6%	5.2%	2.9%	3.4%	2.9%	2.6%	1.1%
Feb 2026	43.1%	29.2%	8%	7.5%	2.7%	3.3%	2.7%	2.3%	1%
Mar 2026	43%	29.9%	8.6%	5.8%	3.3%	3.3%	2.7%	2.3%	1%
Apr 2026	44.9%	27.2%	10.1%	4.9%	2.8%	3.7%	2.8%	2.4%	1%
May 2026	46.7%	23.1%	11.9%	5.1%	2.9%	3.8%	2.9%	2.5%	1.1%
Jun 2026	51.1%	22.5%	10.2%	4.5%	2.9%	3.7%	2.4%	2%	0.86%
Jul 2026	50%	21.7%	10.6%	4.7%	3%	3.9%	2.5%	2.5%	1.1%
Aug 2026	48.8%	22.3%	10.9%	4.6%	3.1%	4.3%	3.1%	2.1%	0.92%
Sep 2026	48.2%	21.7%	11.2%	4.6%	4.1%	3.9%	3.4%	1.9%	1%

How has the Barebells and Quest Nutrition comparison changed over the last 12 months?

3 findings

Barebells was ahead of Quest Nutrition in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Barebells’ share of searches among protein bar brands worldwide moved from 44.1% to 48.2%, and its estimated monthly branded searches moved from 384K to 386K.
Across the 12 months ending September 2026, Quest Nutrition’s share of searches among protein bar brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for protein bar brands worldwide in September 2026?

2 changes

In September 2026, Barebells lost share of searches among protein bar brands worldwide, from 48.8% to 48.2%.
Estimated monthly branded searches for Quest Nutrition worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Barebells’ and Quest Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.