Brandwave

How popular isQuest Nutrition in search?

In September 2026, people searched for Quest Nutrition by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 1% of all global protein bar brand searches, placing Quest Nutrition ninth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Barebells48.2%
  2. BUILT21.7%
  3. ALOHA11.2%
  4. TRUBAR4.6%
  5. RXBAR4.1%
  6. GoMacro3.9%
  7. Pure Protein3.4%
  8. Misfits1.9%
  9. Quest Nutrition1%

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Which protein bar brands compete with Quest Nutrition?

Quest Nutrition against protein bar brands worldwide, by month

Share of searches by month for Barebells, BUILT, ALOHA, TRUBAR, RXBAR, GoMacro, Pure Protein, Quest Nutrition. The figures are in the table below the chart.

View monthly share of searches table
MonthBarebellsBUILTALOHATRUBARRXBARGoMacroPure ProteinMisfitsQuest Nutrition
Oct 202544.1%28.9%8.5%5.9%2.6%3.8%3.1%2%1.1%
Nov 202544.5%29.2%7.8%5.4%2.9%4.1%2.9%2.1%1.3%
Dec 202540.2%32.1%8.3%4.8%3.5%4.7%2.9%2.4%1.3%
Jan 202642.9%31.3%7.6%5.2%2.9%3.4%2.9%2.6%1.1%
Feb 202643.1%29.2%8%7.5%2.7%3.3%2.7%2.3%1%
Mar 202643%29.9%8.6%5.8%3.3%3.3%2.7%2.3%1%
Apr 202644.9%27.2%10.1%4.9%2.8%3.7%2.8%2.4%1%
May 202646.7%23.1%11.9%5.1%2.9%3.8%2.9%2.5%1.1%
Jun 202651.1%22.5%10.2%4.5%2.9%3.7%2.4%2%0.86%
Jul 202650%21.7%10.6%4.7%3%3.9%2.5%2.5%1.1%
Aug 202648.8%22.3%10.9%4.6%3.1%4.3%3.1%2.1%0.92%
Sep 202648.2%21.7%11.2%4.6%4.1%3.9%3.4%1.9%1%
  1. 1.Barebells

    48.2%

    Held 1st. 386K estimated branded searches, -10.1% vs prior month. Share -0.6 points.

  2. 2.BUILT

    21.7%

    Held 2nd. 174K estimated branded searches, -11.5% vs prior month. Share -0.6 points.

  3. 3.ALOHA

    11.2%

    Held 3rd. 89.5K estimated branded searches, -6.8% vs prior month. Share +0.3 points.

  4. 4.TRUBAR

    4.6%

    Held 4th. 37K estimated branded searches, -8.1% vs prior month. Share 0 points.

  5. 5.RXBAR

    4.1%

    Moved from 7th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  6. 6.GoMacro

    3.9%

    Moved from 5th to 6th. 31K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Misfits

    1.9%

    Held 8th. 15.4K estimated branded searches, -17.4% vs prior month. Share -0.2 points.

  9. Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Quest Nutrition and its closest rivals

Every comparison with Quest Nutrition

8 comparisons

How has branded search demand for Quest Nutrition changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quest Nutrition worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Quest Nutrition’s share of searches among protein bar brands worldwide held steady, from 1.1% to 1%.

How did search popularity change for protein bar brands worldwide in September 2026?

6 changes
  1. In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.

  2. In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%.

  3. In September 2026, Barebells lost share of searches among protein bar brands worldwide, from 48.8% to 48.2%.

  4. Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.

  5. ALOHA’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 10.2% to 11.2% in September 2026.

  6. Estimated monthly branded searches for TRUBAR worldwide fell 27.7% over 12 measured months, from 51.2K to 37K in September 2026.

How are Quest Nutrition’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Quest Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quest nutrition

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How the Brand Demand Index is measured

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Is Quest Nutrition your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.