Brandwave

How popular isRXBAR in search?

In September 2026, people searched for RXBAR by name about 33,100 times worldwide, a 49.1% increase from the previous year. These searches made up 4.1% of all global protein bar brand searches, placing RXBAR fifth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Barebells48.2%
  2. BUILT21.7%
  3. ALOHA11.2%
  4. TRUBAR4.6%
  5. RXBAR4.1%
  6. GoMacro3.9%
  7. Pure Protein3.4%
  8. Misfits1.9%
  9. Quest Nutrition1%
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Which protein bar brands compete with RXBAR?

RXBAR against protein bar brands worldwide, by month

Share of searches by month for Barebells, BUILT, ALOHA, TRUBAR, RXBAR, GoMacro, Pure Protein. The figures are in the table below the chart.

View monthly share of searches table
MonthBarebellsBUILTALOHATRUBARRXBARGoMacroPure ProteinMisfitsQuest Nutrition
Oct 202544.1%28.9%8.5%5.9%2.6%3.8%3.1%2%1.1%
Nov 202544.5%29.2%7.8%5.4%2.9%4.1%2.9%2.1%1.3%
Dec 202540.2%32.1%8.3%4.8%3.5%4.7%2.9%2.4%1.3%
Jan 202642.9%31.3%7.6%5.2%2.9%3.4%2.9%2.6%1.1%
Feb 202643.1%29.2%8%7.5%2.7%3.3%2.7%2.3%1%
Mar 202643%29.9%8.6%5.8%3.3%3.3%2.7%2.3%1%
Apr 202644.9%27.2%10.1%4.9%2.8%3.7%2.8%2.4%1%
May 202646.7%23.1%11.9%5.1%2.9%3.8%2.9%2.5%1.1%
Jun 202651.1%22.5%10.2%4.5%2.9%3.7%2.4%2%0.86%
Jul 202650%21.7%10.6%4.7%3%3.9%2.5%2.5%1.1%
Aug 202648.8%22.3%10.9%4.6%3.1%4.3%3.1%2.1%0.92%
Sep 202648.2%21.7%11.2%4.6%4.1%3.9%3.4%1.9%1%

  1. 1.Barebells

    48.2%

    Held 1st. 386K estimated branded searches, -10.1% vs prior month. Share -0.6 points.

  2. 2.BUILT

    21.7%

    Held 2nd. 174K estimated branded searches, -11.5% vs prior month. Share -0.6 points.

  3. 3.ALOHA

    11.2%

    Held 3rd. 89.5K estimated branded searches, -6.8% vs prior month. Share +0.3 points.

  4. 4.TRUBAR

    4.6%

    Held 4th. 37K estimated branded searches, -8.1% vs prior month. Share 0 points.

  5. 5.RXBAR

    4.1%

    Moved from 7th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  6. 6.GoMacro

    3.9%

    Moved from 5th to 6th. 31K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Pure Protein

    3.4%

    Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Misfits

    1.9%

    Held 8th. 15.4K estimated branded searches, -17.4% vs prior month. Share -0.2 points.

  9. 9.Quest Nutrition

    1%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between RXBAR and its closest rivals

Every comparison with RXBAR

19 comparisons

How has branded search demand for RXBAR changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RXBAR worldwide rose from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, RXBAR’s share of searches among protein bar brands worldwide increased from 2.6% to 4.1%.
  • Across the 12 months ending September 2026, RXBAR rose from 7th to 5th among protein bar brands worldwide.

How did search popularity change for protein bar brands worldwide in September 2026?

6 changes

  1. In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches.

  2. In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%.

  3. In September 2026, Barebells lost share of searches among protein bar brands worldwide, from 48.8% to 48.2%.

  4. Pure Protein’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.

  5. ALOHA’s share of searches among protein bar brands worldwide has gained ground for 3 months in a row, from 10.2% to 11.2% in September 2026.

  6. Estimated monthly branded searches for TRUBAR worldwide fell 27.7% over 12 measured months, from 51.2K to 37K in September 2026.

How are RXBAR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RXBAR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rxbar

How the Brand Demand Index is measured

Who owns RXBAR?

RXBAR is owned by Kellogg's. Brandwave also tracks Kellogg's, owned by the same company, worldwide.

Do you work for RXBAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does RXBAR compete?

RXBAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Breakfast bars brands7th of 73.8%Show ranking
Protein bar brands5th of 94.1%Shown above
Granola bar brands7th of 84.6%Show ranking
Snack bar brands5th of 68.7%Show ranking
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Is RXBAR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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