Nature Valley vs RXBAR:Which is searched more?
In September 2026, Nature Valley had more branded searches than RXBAR among breakfast bars brands worldwide. Nature Valley had about 74,000 branded searches, while RXBAR had 33,100. Nature Valley made up 8.5% of all breakfast bars brand searches we track, and RXBAR accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is Nature Valley or RXBAR more popular in search?
Compare the breakfast bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nature Valley, RXBAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Kind | Nutri-Grain | RXBAR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 25.3% | 7.6% | 7.6% | 7.6% | 3.4% | 2.8% |
| Nov 2025 | 49.2% | 22.4% | 6.7% | 8.2% | 6.7% | 3.7% | 3% |
| Dec 2025 | 44.5% | 24.8% | 7.5% | 9.1% | 7.5% | 3.3% | 3.3% |
| Jan 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Feb 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Mar 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Apr 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| May 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Jun 2026 | 41% | 27.9% | 6.9% | 8.4% | 8.4% | 3.8% | 3.8% |
| Jul 2026 | 41.6% | 28.3% | 7% | 8.5% | 7% | 3.8% | 3.8% |
| Aug 2026 | 42.6% | 29% | 7.1% | 7.1% | 7.1% | 3.9% | 3.2% |
| Sep 2026 | 41.5% | 28.2% | 8.5% | 8.5% | 5.7% | 3.8% | 3.8% |
How has the Nature Valley and RXBAR comparison changed over the last 12 months?
3 findings
- Nature Valley was ahead of RXBAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature Valley’s share of searches among breakfast bars brands worldwide moved from 7.6% to 8.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, RXBAR’s share of searches among breakfast bars brands worldwide moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for breakfast bars brands worldwide in September 2026?
2 changes
In September 2026, Nature Valley overtook Kind to rank 4th among breakfast bars brands worldwide, with 8.5% of the searches.
In September 2026, RXBAR gained share of searches among breakfast bars brands worldwide, from 3.2% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nature Valley’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Valley
1 branded search term
- nature valley
RXBAR
1 branded search term
- rxbar
Other head-to-heads among breakfast bars brands
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