Brandwave

How popular isKind?

In September 2026, people searched for Kind by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.7% of all global breakfast bars brand searches, placing Kind fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about breakfast bars brands, Kind appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Kind is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. Kellogg'sShare of searches 41.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Quaker OatsShare of searches 28.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. BelvitaShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Nature ValleyShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. KindShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top breakfast bars brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kind is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kind1st
  2. RXBAR2nd
  3. Nature Valley3rd
  4. Nutri-Grain4th
  5. Quaker Oats5th
  6. Kellogg's–
  7. Belvita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RXBAR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quaker Oats2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breakfast bars brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which breakfast bars brands compete with Kind?

Kind against breakfast bars brands worldwide, by month

Share of searches by month for Kellogg's, Quaker Oats, Belvita, Nature Valley, Kind, Nutri-Grain, RXBAR. The figures are in the table below the chart.

View monthly share of searches table
MonthKellogg'sQuaker OatsBelvitaNature ValleyKindNutri-GrainRXBAR
Oct 202545.6%25.3%7.6%7.6%7.6%3.4%2.8%
Nov 202549.2%22.4%6.7%8.2%6.7%3.7%3%
Dec 202544.5%24.8%7.5%9.1%7.5%3.3%3.3%
Jan 202644.2%24.6%7.4%9%7.4%3.3%4%
Feb 202645.3%25.2%7.6%7.6%7.6%3.4%3.4%
Mar 202644.2%24.6%7.4%9%7.4%3.3%4%
Apr 202645.3%25.2%7.6%7.6%7.6%3.4%3.4%
May 202645.3%25.2%7.6%7.6%7.6%3.4%3.4%
Jun 202641%27.9%6.9%8.4%8.4%3.8%3.8%
Jul 202641.6%28.3%7%8.5%7%3.8%3.8%
Aug 202642.6%29%7.1%7.1%7.1%3.9%3.2%
Sep 202641.5%28.2%8.5%8.5%5.7%3.8%3.8%

  1. 1.Kellogg's

    41.5%

    Held 1st. 362K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Quaker Oats

    28.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Belvita

    8.5%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Nature Valley

    8.5%

    Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Kind

    5.7%

    Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Nutri-Grain

    3.8%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.RXBAR

    3.8%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

Compare popularity between Kind and its closest rivals

Every comparison with Kind

11 comparisons

How has branded search demand for Kind changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kind worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Kind’s share of searches among breakfast bars brands worldwide decreased from 7.6% to 5.7%.
  • Across the 12 months ending September 2026, Kind’s share of searches among breakfast bars brands worldwide peaked at 8.4% in June 2026 and was lowest at 5.7% in September 2026.
  • Across the 12 months ending September 2026, Kind fell from 4th to 5th among breakfast bars brands worldwide.

How did search popularity change for breakfast bars brands worldwide in September 2026?

6 changes

  1. In September 2026, Nature Valley overtook Kind to rank 4th among breakfast bars brands worldwide, with 8.5% of the searches.

  2. In September 2026, Belvita gained share of searches among breakfast bars brands worldwide, from 7.1% to 8.5%.

  3. In September 2026, RXBAR gained share of searches among breakfast bars brands worldwide, from 3.2% to 3.8%.

  4. In September 2026, Kind lost share of searches among breakfast bars brands worldwide, from 7.1% to 5.7%.

  5. In September 2026, Kellogg's lost share of searches among breakfast bars brands worldwide, from 42.6% to 41.5%.

  6. In September 2026, Quaker Oats lost share of searches among breakfast bars brands worldwide, from 29% to 28.2%.

How are Kind’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kind’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kind bar
  • kindbar

Do you work for Kind? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kind compete?

Kind is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Breakfast bars brands5th of 75.7%Shown above
Granola bar brands6th of 86.8%Show ranking
Snack bar brands4th of 613.1%Show ranking
Creator with pink hair and a pink jacket

Is Kind your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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