How popular isQuaker Oats in search?
In September 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 12 months. Quaker Oats holds 31.2% estimated Share of Search among breakfast bars brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's45.8%Quaker Oats31.2%
Belvita9.4%Nature Valley9.4%
Nutri-Grain4.2%
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Which breakfast bars brands compete with Quaker Oats?
Share of Search by month for Kellogg's, Quaker Oats, Belvita, Nature Valley, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Nov 2025 | 54.5% | 24.9% | 7.5% | 9.1% | 4.1% |
| Dec 2025 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Jan 2026 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Feb 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Mar 2026 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Apr 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| May 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Jun 2026 | 46.6% | 31.7% | 7.8% | 9.5% | 4.3% |
| Jul 2026 | 46.6% | 31.7% | 7.8% | 9.5% | 4.3% |
| Aug 2026 | 47.5% | 32.3% | 7.9% | 7.9% | 4.3% |
| Sep 2026 | 45.8% | 31.2% | 9.4% | 9.4% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 362K | 0% | -1.6 points | |
| 2, held 2nd | 31.2% | 246K | 0% | -1.1 points | |
| 3, held 3rd | 9.4% | 74K | +22.3% | +1.4 points | |
| 4, held 4th | 9.4% | 74K | +22.3% | +1.4 points | |
| 5, held 5th | 4.2% | 33.1K | 0% | -0.1 points |
45.8%
Held 1st. 362K estimated branded searches, 0% vs prior month. Share -1.6 points.
31.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
Belvita9.4%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
9.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
4.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Quaker Oats and its closest rivals
Every comparison with Quaker Oats
22 comparisons
- Kellogg's vs Quaker Oats
- Quaker Oats vs Weetabix
- Cadbury vs Quaker Oats
- General Mills vs Quaker Oats
- Clif Bar vs Quaker Oats
- Quaker Oats vs Weet-Bix
- Belvita vs Quaker Oats
- Nature Valley vs Quaker Oats
- McCann's vs Quaker Oats
- Kind vs Quaker Oats
- Nestle vs Quaker Oats
- Kallo vs Quaker Oats
- Nutri-Grain vs Quaker Oats
- Lundberg vs Quaker Oats
- Quaker Oats vs Snack a Jacks
- Eat Real vs Quaker Oats
- Quaker Oats vs Scott's
- Mornflake vs Quaker Oats
- Bob's Red Mill vs Quaker Oats
- Flahavan's vs Quaker Oats
- Quaker Oats vs Riceland
- Carman's vs Quaker Oats
How has branded search demand for Quaker Oats changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide increased from 28.3% to 31.2%.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide peaked at 32.3% in August 2026 and was lowest at 24.9% in November 2025.
How did search popularity change for breakfast bars brands worldwide in September 2026?
5 changes
In September 2026, Belvita gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.
In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.
In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.
In September 2026, Quaker Oats lost estimated Share of Search among breakfast bars brands worldwide, from 32.3% to 31.2%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Where does Quaker Oats compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Breakfast cereals | 3rd of 6 | 21.1% | Show ranking |
| Cereal bars | 2nd of 6 | 28.4% | Show ranking |
| Granola bar brands | 2nd of 6 | 28.8% | Show ranking |
| Breakfast bars brands | 2nd of 5 | 31.2% | Shown above |
| Rice cakes | 1st of 6 | 76% | Show ranking |
| Oats | 1st of 6 | 78% | Show ranking |
How is Quaker Oats measured?
Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quaker oats
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Is Quaker Oats your brand?
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