Brandwave

How popular isNature Valley in search?

In September 2026, there were an estimated 74K branded searches for Nature Valley worldwide which is up 22.3% over the last 12 months. Nature Valley holds 9.4% estimated Share of Search among breakfast bars brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kellogg's45.8%
  2. Quaker Oats31.2%
  3. Belvita9.4%
  4. Nature Valley9.4%
  5. Nutri-Grain4.2%
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Which breakfast bars brands compete with Nature Valley?

Nature Valley against breakfast bars brands worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Belvita, Nature Valley, Nutri-Grain. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsBelvitaNature ValleyNutri-Grain
Oct 202550.9%28.3%8.5%8.5%3.8%
Nov 202554.5%24.9%7.5%9.1%4.1%
Dec 202549.9%27.8%8.4%10.2%3.7%
Jan 202649.9%27.8%8.4%10.2%3.7%
Feb 202650.9%28.3%8.5%8.5%3.8%
Mar 202649.9%27.8%8.4%10.2%3.7%
Apr 202650.9%28.3%8.5%8.5%3.8%
May 202650.9%28.3%8.5%8.5%3.8%
Jun 202646.6%31.7%7.8%9.5%4.3%
Jul 202646.6%31.7%7.8%9.5%4.3%
Aug 202647.5%32.3%7.9%7.9%4.3%
Sep 202645.8%31.2%9.4%9.4%4.2%

  1. 1.Kellogg's

    45.8%

    Held 1st. 362K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Quaker Oats

    31.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Belvita

    9.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Nature Valley

    9.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Nutri-Grain

    4.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Nature Valley and its closest rivals

Every comparison with Nature Valley

How has branded search demand for Nature Valley changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Valley worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide increased from 8.5% to 9.4%.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide peaked at 10.2% in January 2026 and was lowest at 7.9% in August 2026.

How did search popularity change for breakfast bars brands worldwide in September 2026?

  1. In September 2026, Belvita gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  2. In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  3. In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.

  4. In September 2026, Quaker Oats lost estimated Share of Search among breakfast bars brands worldwide, from 32.3% to 31.2%.

  5. Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

Where does Nature Valley compete?

Nature Valley is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cereal bars5th of 68.5%Show ranking
Granola bar brands5th of 68.7%Show ranking
Breakfast bars brands4th of 59.4%Shown above
Snack bar brands3rd of 425%Show ranking
Muesli brands1st of 544.6%Show ranking
Granola1st of 566.2%Show ranking

How is Nature Valley measured?

Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nature valley

Do you work for Nature Valley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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