Kellogg's vs Nature Valley:Which is searched more?
In September 2026, Kellogg's had more branded searches than Nature Valley among breakfast bars brands worldwide. Kellogg's was estimated to have 362K branded searches compared to Nature Valley’s 74K, and held a 45.8% Share of Search versus Nature Valley’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kellogg's or Nature Valley?
Compare the breakfast bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Nov 2025 | 54.5% | 24.9% | 7.5% | 9.1% | 4.1% |
| Dec 2025 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Jan 2026 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Feb 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Mar 2026 | 49.9% | 27.8% | 8.4% | 10.2% | 3.7% |
| Apr 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| May 2026 | 50.9% | 28.3% | 8.5% | 8.5% | 3.8% |
| Jun 2026 | 46.6% | 31.7% | 7.8% | 9.5% | 4.3% |
| Jul 2026 | 46.6% | 31.7% | 7.8% | 9.5% | 4.3% |
| Aug 2026 | 47.5% | 32.3% | 7.9% | 7.9% | 4.3% |
| Sep 2026 | 45.8% | 31.2% | 9.4% | 9.4% | 4.2% |
How has the Kellogg's and Nature Valley comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Nature Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide moved from 50.9% to 45.8%, and its estimated monthly branded searches held steady at 362K.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide moved from 8.5% to 9.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for breakfast bars brands worldwide in September 2026?
2 changes
In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.
In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.
Other head-to-heads among breakfast bars brands
Kellogg's vs Quaker Oats: compare search popularity
Kellogg's vs Belvita: compare search popularity
Kellogg's vs Nutri-Grain: compare search popularity- Quaker Oats vs Belvita: compare search popularity
Quaker Oats vs Nature Valley: compare search popularity
- Quaker Oats vs Nutri-Grain: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kellogg's’ and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
2 branded search terms
- kellogg s
- kelloggs
Nature Valley
1 branded search term
- nature valley
Put your own brand in this comparison
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