Brandwave

How popular isNature Valley in search?

In August 2026, there were an estimated 60.5K branded searches for Nature Valley worldwide which held steady over the last 11 months. Nature Valley holds 13.4% estimated Share of Search among granola worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpen81.7%
  2. Nature Valley13.4%
  3. Bear2.7%
  4. Dorset Cereals0.98%
  5. Jordans0.8%
  6. Lizi's0.42%
Nature Valley website (opens in a new tab)

Follow Nature Valley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which granola compete with Nature Valley?

Nature Valley against granola worldwide, by month

Share of Search by month for Alpen, Nature Valley, Bear. The figures are in the table below the chart.

View monthly share of search table
MonthAlpenNature ValleyBearDorset CerealsJordansLizi's
Oct 202572.6%21.9%2.4%1.6%1.3%0.26%
Nov 202568.7%25.2%2.7%1.5%1.5%0.3%
Dec 202573.4%22.1%2.4%1.1%0.88%0.18%
Jan 202672.8%21.9%2.4%1.6%1.1%0.3%
Feb 202676%18.7%2.5%1.4%1.1%0.31%
Mar 202672.9%21.9%2%1.6%1.1%0.56%
Apr 202668%24.9%2.7%2.2%1.5%0.66%
May 202668.3%25.1%2.2%2.2%1.5%0.66%
Jun 202667.5%24.8%4.1%1.8%1.2%0.65%
Jul 202676.7%18.9%1.7%1.4%0.9%0.5%
Aug 202681.7%13.4%2.7%0.98%0.8%0.42%
Sep 2026——————

  1. 1.Alpen

    81.7%

    Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5 points.

  2. 2.Nature Valley

    13.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.4 points.

  3. 3.Bear

    2.7%

    Held 3rd. 12.1K estimated branded searches, +124.1% vs prior month. Share +1 points.

  4. 4.Dorset Cereals

    0.98%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Jordans

    0.8%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

  6. 6.Lizi's

    0.42%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

Compare search popularity between Nature Valley and its closest rivals

How has branded search demand for Nature Valley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nature Valley worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide decreased from 21.9% to 13.4%.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide peaked at 25.2% in November 2025 and was lowest at 13.4% in August 2026.

How did search popularity change for granola worldwide in August 2026?

  1. In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 76.7% to 81.7%.

  2. In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.7% to 2.7%.

  3. In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 18.9% to 13.4%.

  4. Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2.2% to 0.98% in August 2026.

  5. Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.5% to 0.8% in August 2026.

  6. Estimated monthly branded searches for Lizi's worldwide rose 163.9% over 11 measured months, from 720 to 1.9K in August 2026.

Where does Nature Valley compete?

Nature Valley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Granola bar brands5th of 66.5%Show ranking
Cereal bars5th of 67.8%Show ranking
Muesli brands3rd of 511.9%Show ranking
Granola2nd of 613.4%Shown above

How is Nature Valley measured?

Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nature valley

Do you work for Nature Valley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nature Valley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free