Muesli brands:Which brands are most popular in search?
In August 2026, Alpen was the most searched among muesli brands worldwide, with an estimated 368K branded searches and 72.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Alpen72.5%Hubbard's11.9%
Nature Valley11.9%
Brookfarm3.6%
Jordan's0.08%
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Share of SearchLeaderboard
Compare the muesli brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpen, Hubbard's, Nature Valley, Brookfarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Hubbard's | Nature Valley | Brookfarm | Jordan's |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.8% | 17.8% | 5.3% | 0.11% |
| Nov 2025 | 55.4% | 16.6% | 20.3% | 7.5% | 0.13% |
| Dec 2025 | 63.4% | 12.8% | 19.1% | 4.7% | 0.1% |
| Jan 2026 | 64.9% | 10.7% | 19.5% | 4.8% | 0.13% |
| Feb 2026 | 67.9% | 11.2% | 16.7% | 4.1% | 0.11% |
| Mar 2026 | 63.9% | 12.9% | 19.2% | 3.8% | 0.12% |
| Apr 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| May 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| Jun 2026 | 56.9% | 17.1% | 20.9% | 5.1% | 0.11% |
| Jul 2026 | 64.4% | 15.8% | 15.8% | 3.9% | 0.1% |
| Aug 2026 | 72.5% | 11.9% | 11.9% | 3.6% | 0.08% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 368K | +49.6% | +8.1 points | |
| 2, held 2nd | 11.9% | 60.5K | 0% | -3.9 points | |
| 3, held 3rd | 11.9% | 60.5K | 0% | -3.9 points | |
| 4, held 4th | 3.6% | 18.1K | +22.3% | -0.3 points | |
| 5, held 5th | 0.08% | 390 | 0% | 0 points |
1.
Alpen72.5%
Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +8.1 points.
11.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
11.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
3.6%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.3 points.
5.
Jordan's0.08%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Alpen vs Brookfarm: compare search popularity
- Hubbard's vs Brookfarm: compare search popularity
- Nature Valley vs Brookfarm: compare search popularity
- Compare any of these brands
Which brand is most popular in search among muesli brands worldwide?
5 brands
In August 2026, Alpen was the most searched among muesli brands worldwide, with an estimated 368K branded searches and 72.5% estimated Share of Search within this set. Hubbard's is in 2nd place, 60.6 percentage points behind at 11.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Alpen | 59% → 72.5% | 72.5%Aug 2026 | 55.4%Nov 2025 | 1st |
| Hubbard's | 17.8% → 11.9% | 17.8%Oct 2025 | 10.7%Jan 2026 | 2nd |
| Nature Valley | 17.8% → 11.9% | 20.9%Jun 2026 | 11.9%Aug 2026 | 3rd |
| Brookfarm | 5.3% → 3.6% | 7.5%Nov 2025 | 3.6%Aug 2026 | 4th |
| Jordan's | 0.11% → 0.08% | 0.13%Apr 2026 | 0.08%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide increased from 59% to 72.5%.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%.
- Across the 11 months ending August 2026, Brookfarm’s estimated Share of Search among muesli brands worldwide decreased from 5.3% to 3.6%.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide peaked at 72.5% in August 2026 and was lowest at 55.4% in November 2025.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide peaked at 17.8% in October 2025 and was lowest at 10.7% in January 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide peaked at 20.9% in June 2026 and was lowest at 11.9% in August 2026.
- Across the 11 months ending August 2026, Brookfarm’s estimated Share of Search among muesli brands worldwide peaked at 7.5% in November 2025 and was lowest at 3.6% in August 2026.
- Across the 11 months ending August 2026, Jordan's held steady: its estimated Share of Search among muesli brands worldwide moved less than 0.5 percentage points.
How did search popularity change for muesli brands worldwide in August 2026?
4 changes
In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 64.4% to 72.5%.
In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.
In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.
Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026.
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