How popular isHubbard's in search?
In August 2026, there were an estimated 60.5K branded searches for Hubbard's worldwide which held steady over the last 11 months. Hubbard's holds 1.9% estimated Share of Search among muesli brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jordan's84.4%
Alpen11.3%Hubbard's1.9%
Nature Valley1.9%
Brookfarm0.56%
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Which muesli brands compete with Hubbard's?
Share of Search by month for Jordan's, Alpen, Hubbard's. The figures are in the table below the chart.
View monthly share of search table
| Month | Jordan's | Alpen | Hubbard's | Nature Valley | Brookfarm |
|---|---|---|---|---|---|
| Oct 2025 | 89% | 6.5% | 2% | 2% | 0.59% |
| Nov 2025 | 91.9% | 4.5% | 1.4% | 1.7% | 0.61% |
| Dec 2025 | 92.8% | 4.6% | 0.92% | 1.4% | 0.34% |
| Jan 2026 | 87.9% | 7.9% | 1.3% | 2.4% | 0.58% |
| Feb 2026 | 88.3% | 7.9% | 1.3% | 1.9% | 0.48% |
| Mar 2026 | 89.7% | 6.6% | 1.3% | 2% | 0.4% |
| Apr 2026 | 90.3% | 5.4% | 1.6% | 2% | 0.6% |
| May 2026 | 90.3% | 5.4% | 1.6% | 2% | 0.6% |
| Jun 2026 | 92% | 4.5% | 1.4% | 1.7% | 0.41% |
| Jul 2026 | 87.8% | 7.9% | 1.9% | 1.9% | 0.47% |
| Aug 2026 | 84.4% | 11.3% | 1.9% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 2.7M | +0.02% | -3.4 points | |
| 2, held 2nd | 11.3% | 368K | +49.6% | +3.4 points | |
| 3, held 3rd | 1.9% | 60.5K | 0% | -0.1 points | |
| 4, held 4th | 1.9% | 60.5K | 0% | -0.1 points | |
| 5, held 5th | 0.56% | 18.1K | +22.3% | +0.1 points |
1.
Jordan's84.4%
Held 1st. 2.7M estimated branded searches, +0.02% vs prior month. Share -3.4 points.
2.
Alpen11.3%
Held 2nd. 368K estimated branded searches, +49.6% vs prior month. Share +3.4 points.
1.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.56%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between Hubbard's and its closest rivals
Every comparison with Hubbard's
8 comparisons
How has branded search demand for Hubbard's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hubbard's worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide peaked at 2% in October 2025 and was lowest at 0.92% in December 2025.
How did search popularity change for muesli brands worldwide in August 2026?
2 changes
In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 7.9% to 11.3%.
In August 2026, Jordan's lost estimated Share of Search among muesli brands worldwide, from 87.8% to 84.4%.
Where does Hubbard's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Muesli brands | 3rd of 5 | 1.9% | Shown above |
| Cereal brands | 4th of 5 | 7.1% | Show ranking |
How is Hubbard's measured?
Brandwave collects information about searches that people make online using Hubbard's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hubbard s
- hubbards
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