Alpen vs Hubbard's:Which is searched more?
In August 2026, Alpen had more branded searches than Hubbard's among muesli brands worldwide. Alpen was estimated to have 368K branded searches compared to Hubbard's’ 60.5K, and held an 11.3% Share of Search versus Hubbard's’ 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpen or Hubbard's?
Compare the muesli brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpen, Hubbard's. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Hubbard's |
|---|---|---|
| Oct 2025 | 6.5% | 2% |
| Nov 2025 | 4.5% | 1.4% |
| Dec 2025 | 4.6% | 0.92% |
| Jan 2026 | 7.9% | 1.3% |
| Feb 2026 | 7.9% | 1.3% |
| Mar 2026 | 6.6% | 1.3% |
| Apr 2026 | 5.4% | 1.6% |
| May 2026 | 5.4% | 1.6% |
| Jun 2026 | 4.5% | 1.4% |
| Jul 2026 | 7.9% | 1.9% |
| Aug 2026 | 11.3% | 1.9% |
| Sep 2026 | — | — |
How has the Alpen and Hubbard's comparison changed over the last 12 months?
3 findings
- Alpen was ahead of Hubbard's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide moved from 6.5% to 11.3%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for muesli brands worldwide in August 2026?
1 change
In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 7.9% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Alpen’s and Hubbard's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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