How popular isHubbard's in search?
In August 2026, there were an estimated 60.5K branded searches for Hubbard's worldwide which held steady over the last 11 months. Hubbard's holds 7.7% estimated Share of Search among cereal brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's38.3%
Weetabix38.3%- Weet-Bix11.5%
Hubbard's7.7%
Nutri-Grain4.2%
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Where does Hubbard's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cereal brands | 4th of 5 | 7.7% | Shown below |
| Muesli brands | 2nd of 5 | 11.9% | Show ranking |
Which cereal brands compete with Hubbard's?
Share of Search by month for Kellogg's, Weetabix, Weet-Bix, Hubbard's, Nutri-Grain. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Weet-Bix | Hubbard's | Nutri-Grain |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 38.6% | 11.6% | 7.8% | 3.5% |
| Nov 2025 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Dec 2025 | 32.8% | 49% | 9.9% | 5.4% | 3% |
| Jan 2026 | 22.7% | 62% | 10.2% | 3.1% | 2% |
| Feb 2026 | 36.4% | 44.5% | 10.9% | 4.9% | 3.3% |
| Mar 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Apr 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| May 2026 | 42.2% | 34.4% | 12.7% | 6.9% | 3.8% |
| Jun 2026 | 37.3% | 37.3% | 13.7% | 7.5% | 4.1% |
| Jul 2026 | 36.7% | 36.7% | 13.5% | 9% | 4% |
| Aug 2026 | 38.3% | 38.3% | 11.5% | 7.7% | 4.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 301K | +22.4% | +1.6 points | |
| 2, held 2nd | 38.3% | 301K | +22.4% | +1.6 points | |
| 3, held 3rd | 11.5% | 90.5K | 0% | -2 points | |
| 4, held 4th | 7.7% | 60.5K | 0% | -1.3 points | |
| 5, held 5th | 4.2% | 33.1K | +22.1% | +0.2 points |
38.3%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
2.
Weetabix38.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
3.Weet-Bix
11.5%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.
7.7%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.2%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between Hubbard's and its closest rivals
How has branded search demand for Hubbard's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hubbard's worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among cereal brands worldwide peaked at 9% in July 2026 and was lowest at 3.1% in January 2026.
How did search popularity change for cereal brands worldwide in August 2026?
5 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.
In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 36.7% to 38.3%.
In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 13.5% to 11.5%.
In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 9% to 7.7%.
Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How is Hubbard's measured?
Brandwave collects information about searches that people make online using Hubbard's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hubbards
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Is Hubbard's your brand?
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