Brookfarm vs Hubbard's:Which is more popular by branded search?
In August 2026, Hubbard's had more branded searches than Brookfarm among muesli brands worldwide. Hubbard's was estimated to have 60.5K branded searches compared to Brookfarm’s 18.1K, and held an 11.9% Share of Search versus Brookfarm’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brookfarm or Hubbard's?
Compare the muesli brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hubbard's, Brookfarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Hubbard's | Nature Valley | Brookfarm | Jordan's |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.8% | 17.8% | 5.3% | 0.11% |
| Nov 2025 | 55.4% | 16.6% | 20.3% | 7.5% | 0.13% |
| Dec 2025 | 63.4% | 12.8% | 19.1% | 4.7% | 0.1% |
| Jan 2026 | 64.9% | 10.7% | 19.5% | 4.8% | 0.13% |
| Feb 2026 | 67.9% | 11.2% | 16.7% | 4.1% | 0.11% |
| Mar 2026 | 63.9% | 12.9% | 19.2% | 3.8% | 0.12% |
| Apr 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| May 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| Jun 2026 | 56.9% | 17.1% | 20.9% | 5.1% | 0.11% |
| Jul 2026 | 64.4% | 15.8% | 15.8% | 3.9% | 0.1% |
| Aug 2026 | 72.5% | 11.9% | 11.9% | 3.6% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Brookfarm and Hubbard's comparison changed over the last 12 months?
3 findings
- Hubbard's was ahead of Brookfarm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brookfarm’s estimated Share of Search among muesli brands worldwide moved from 5.3% to 3.6%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among muesli brands worldwide moved from 17.8% to 11.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for muesli brands worldwide in August 2026?
2 changes
In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.
Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brookfarm’s and Hubbard's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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