Brandwave

How popular isAlpen in search?

In August 2026, there were an estimated 368K branded searches for Alpen worldwide which is up 83.1% over the last 11 months. Alpen holds 72.5% estimated Share of Search among muesli brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpen72.5%
  2. Hubbard's11.9%
  3. Nature Valley11.9%
  4. Brookfarm3.6%
  5. Jordan's0.08%
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Where does Alpen compete?

Alpen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Muesli brands1st of 572.5%Shown below
Granola1st of 681.7%Show ranking

Which muesli brands compete with Alpen?

Alpen against muesli brands worldwide, by month

Share of Search by month for Alpen, Hubbard's, Nature Valley, Brookfarm. The figures are in the table below the chart.

View monthly share of search table
MonthAlpenHubbard'sNature ValleyBrookfarmJordan's
Oct 202559%17.8%17.8%5.3%0.11%
Nov 202555.4%16.6%20.3%7.5%0.13%
Dec 202563.4%12.8%19.1%4.7%0.1%
Jan 202664.9%10.7%19.5%4.8%0.13%
Feb 202667.9%11.2%16.7%4.1%0.11%
Mar 202663.9%12.9%19.2%3.8%0.12%
Apr 202656.2%16.9%20.6%6.2%0.13%
May 202656.2%16.9%20.6%6.2%0.13%
Jun 202656.9%17.1%20.9%5.1%0.11%
Jul 202664.4%15.8%15.8%3.9%0.1%
Aug 202672.5%11.9%11.9%3.6%0.08%
Sep 2026—————

  1. 1.Alpen

    72.5%

    Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +8.1 points.

  2. 2.Hubbard's

    11.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Nature Valley

    11.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  4. 4.Brookfarm

    3.6%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  5. 5.Jordan's

    0.08%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Alpen and its closest rivals

How has branded search demand for Alpen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Alpen worldwide rose from 201K to 368K.
  • Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide increased from 59% to 72.5%.
  • Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide peaked at 72.5% in August 2026 and was lowest at 55.4% in November 2025.

How did search popularity change for muesli brands worldwide in August 2026?

  1. In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 64.4% to 72.5%.

  2. In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.

  3. In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.

  4. Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026.

How is Alpen measured?

Brandwave collects information about searches that people make online using Alpen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • alpen

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How the Brand Demand Index is measured

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