How popular isAlpen in search?
In August 2026, there were an estimated 368K branded searches for Alpen worldwide which is up 83.1% over the last 11 months. Alpen holds 81.7% estimated Share of Search among granola worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Alpen81.7%Nature Valley13.4%
Bear2.7%
Dorset Cereals0.98%
Jordans0.8%
Lizi's0.42%
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Which granola compete with Alpen?
Share of Search by month for Alpen, Nature Valley, Bear. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Nature Valley | Bear | Dorset Cereals | Jordans | Lizi's |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 21.9% | 2.4% | 1.6% | 1.3% | 0.26% |
| Nov 2025 | 68.7% | 25.2% | 2.7% | 1.5% | 1.5% | 0.3% |
| Dec 2025 | 73.4% | 22.1% | 2.4% | 1.1% | 0.88% | 0.18% |
| Jan 2026 | 72.8% | 21.9% | 2.4% | 1.6% | 1.1% | 0.3% |
| Feb 2026 | 76% | 18.7% | 2.5% | 1.4% | 1.1% | 0.31% |
| Mar 2026 | 72.9% | 21.9% | 2% | 1.6% | 1.1% | 0.56% |
| Apr 2026 | 68% | 24.9% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 68.3% | 25.1% | 2.2% | 2.2% | 1.5% | 0.66% |
| Jun 2026 | 67.5% | 24.8% | 4.1% | 1.8% | 1.2% | 0.65% |
| Jul 2026 | 76.7% | 18.9% | 1.7% | 1.4% | 0.9% | 0.5% |
| Aug 2026 | 81.7% | 13.4% | 2.7% | 0.98% | 0.8% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.7% | 368K | +49.6% | +5 points | |
| 2, held 2nd | 13.4% | 60.5K | 0% | -5.4 points | |
| 3, held 3rd | 2.7% | 12.1K | +124.1% | +1 points | |
| 4, held 4th | 0.98% | 4.4K | 0% | -0.4 points | |
| 5, held 5th | 0.8% | 3.6K | +24.1% | -0.1 points | |
| 6, held 6th | 0.42% | 1.9K | +18.8% | -0.1 points |
1.
Alpen81.7%
Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5 points.
13.4%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.4 points.
3.
2.7%
Held 3rd. 12.1K estimated branded searches, +124.1% vs prior month. Share +1 points.
0.98%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Jordans0.8%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.
6.
Lizi's0.42%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
Compare search popularity between Alpen and its closest rivals
How has branded search demand for Alpen changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Alpen worldwide rose from 201K to 368K.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide increased from 72.6% to 81.7%.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide peaked at 81.7% in August 2026 and was lowest at 67.5% in June 2026.
How did search popularity change for granola worldwide in August 2026?
6 changes
In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 76.7% to 81.7%.
In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.7% to 2.7%.
In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 18.9% to 13.4%.
Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2.2% to 0.98% in August 2026.
Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.5% to 0.8% in August 2026.
Estimated monthly branded searches for Lizi's worldwide rose 163.9% over 11 measured months, from 720 to 1.9K in August 2026.
Where does Alpen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Muesli brands | 1st of 5 | 72.5% | Show ranking |
| Granola | 1st of 6 | 81.7% | Shown above |
How is Alpen measured?
Brandwave collects information about searches that people make online using Alpen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alpen
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Is Alpen your brand?
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