Alpen vs Dorset Cereals:Which is more popular by branded search?
In August 2026, Alpen had more branded searches than Dorset Cereals among granola worldwide. Alpen was estimated to have 368K branded searches compared to Dorset Cereals’ 4.4K, and held an 81.7% Share of Search versus Dorset Cereals’ 0.98%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpen or Dorset Cereals?
Compare the granola people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpen, Dorset Cereals. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Nature Valley | Bear | Dorset Cereals | Jordans | Lizi's |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 21.9% | 2.4% | 1.6% | 1.3% | 0.26% |
| Nov 2025 | 68.7% | 25.2% | 2.7% | 1.5% | 1.5% | 0.3% |
| Dec 2025 | 73.4% | 22.1% | 2.4% | 1.1% | 0.88% | 0.18% |
| Jan 2026 | 72.8% | 21.9% | 2.4% | 1.6% | 1.1% | 0.3% |
| Feb 2026 | 76% | 18.7% | 2.5% | 1.4% | 1.1% | 0.31% |
| Mar 2026 | 72.9% | 21.9% | 2% | 1.6% | 1.1% | 0.56% |
| Apr 2026 | 68% | 24.9% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 68.3% | 25.1% | 2.2% | 2.2% | 1.5% | 0.66% |
| Jun 2026 | 67.5% | 24.8% | 4.1% | 1.8% | 1.2% | 0.65% |
| Jul 2026 | 76.7% | 18.9% | 1.7% | 1.4% | 0.9% | 0.5% |
| Aug 2026 | 81.7% | 13.4% | 2.7% | 0.98% | 0.8% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alpen and Dorset Cereals comparison changed over the last 12 months?
3 findings
- Alpen was ahead of Dorset Cereals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide moved from 72.6% to 81.7%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide moved from 1.6% to 0.98%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for granola worldwide in August 2026?
2 changes
In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 76.7% to 81.7%.
Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2.2% to 0.98% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alpen’s and Dorset Cereals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpen
1 branded search term
- alpen
Dorset Cereals
1 branded search term
- dorset cereals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.