Brandwave

Dorset Cereals vs Lizi's:Which is searched more?

In August 2026, Lizi's had more branded searches than Dorset Cereals among granola worldwide. Lizi's was estimated to have 38.1K branded searches compared to Dorset Cereals’ 4.4K, and held a 7.8% Share of Search versus Dorset Cereals’ 0.9%. These are worldwide searches for English-language branded terms.

Share of Search among granola worldwide in August 2026Which is more popular in search, Dorset Cereals or Lizi's?
Dorset Cereals0.9%4.4K searches
vs
Lizi's7.8%38.1K searches

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Which is more popular in search, Dorset Cereals or Lizi's?

Compare the granola people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dorset Cereals and Lizi's among granola worldwide, by month

Share of Search by month for Lizi's, Dorset Cereals. The figures are in the table below the chart.

View monthly share of search table
MonthLizi'sDorset Cereals
Oct 20256.9%1.5%
Nov 20259.4%1.4%
Dec 20258.3%0.97%
Jan 20267%1.5%
Feb 20266.1%1.3%
Mar 20268.6%1.5%
Apr 20269.7%2%
May 20269.7%2%
Jun 20269.6%1.6%
Jul 20266.3%1.3%
Aug 20267.8%0.9%
Sep 2026——

How has the Dorset Cereals and Lizi's comparison changed over the last 12 months?

  • Lizi's was ahead of Dorset Cereals in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide moved from 1.5% to 0.9%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 11 months ending August 2026, Lizi's’ estimated Share of Search among granola worldwide moved from 6.9% to 7.8%, and its estimated monthly branded searches moved from 20.5K to 38.1K.

How did search popularity change for granola worldwide in August 2026?

  1. In August 2026, Lizi's gained estimated Share of Search among granola worldwide, from 6.3% to 7.8%.

  2. Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2% to 0.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dorset Cereals’ and Lizi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dorset Cereals

1 branded search term

  • dorset cereals

Lizi's

3 branded search terms

  • lizi s
  • lizis
  • lizis granola

How the Brand Demand Index is measured

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