Jordan's vs Nature Valley:Which is more popular by branded search?
In August 2026, Nature Valley had more branded searches than Jordan's among muesli brands worldwide. Nature Valley was estimated to have 60.5K branded searches compared to Jordan's’ 390, and held an 11.9% Share of Search versus Jordan's’ 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jordan's or Nature Valley?
Compare the muesli brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature Valley, Jordan's. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Hubbard's | Nature Valley | Brookfarm | Jordan's |
|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.8% | 17.8% | 5.3% | 0.11% |
| Nov 2025 | 55.4% | 16.6% | 20.3% | 7.5% | 0.13% |
| Dec 2025 | 63.4% | 12.8% | 19.1% | 4.7% | 0.1% |
| Jan 2026 | 64.9% | 10.7% | 19.5% | 4.8% | 0.13% |
| Feb 2026 | 67.9% | 11.2% | 16.7% | 4.1% | 0.11% |
| Mar 2026 | 63.9% | 12.9% | 19.2% | 3.8% | 0.12% |
| Apr 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| May 2026 | 56.2% | 16.9% | 20.6% | 6.2% | 0.13% |
| Jun 2026 | 56.9% | 17.1% | 20.9% | 5.1% | 0.11% |
| Jul 2026 | 64.4% | 15.8% | 15.8% | 3.9% | 0.1% |
| Aug 2026 | 72.5% | 11.9% | 11.9% | 3.6% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Jordan's and Nature Valley comparison changed over the last 12 months?
3 findings
- Nature Valley was ahead of Jordan's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jordan's’ estimated Share of Search among muesli brands worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches held steady at 390.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide moved from 17.8% to 11.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for muesli brands worldwide in August 2026?
1 change
In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Jordan's’ and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jordan's
1 branded search term
- jordans cereals
Nature Valley
1 branded search term
- nature valley
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.