Brandwave

How popular isDorset Cereals in search?

In August 2026, there were an estimated 4.4K branded searches for Dorset Cereals worldwide which held steady over the last 11 months. Dorset Cereals holds 0.9% estimated Share of Search among granola worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpen75.6%
  2. Nature Valley12.4%
  3. Lizi's7.8%
  4. Bear2.5%
  5. Dorset Cereals0.9%
  6. Jordans0.74%
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Which granola compete with Dorset Cereals?

Dorset Cereals against granola worldwide, by month

Share of Search by month for Alpen, Nature Valley, Lizi's, Bear, Dorset Cereals. The figures are in the table below the chart.

View monthly share of search table
MonthAlpenNature ValleyLizi'sBearDorset CerealsJordans
Oct 202567.8%20.4%6.9%2.2%1.5%1.2%
Nov 202562.4%22.9%9.4%2.5%1.4%1.4%
Dec 202567.4%20.3%8.3%2.2%0.97%0.81%
Jan 202667.9%20.4%7%2.2%1.5%0.99%
Feb 202671.6%17.6%6.1%2.4%1.3%1%
Mar 202667%20.2%8.6%1.8%1.5%0.98%
Apr 202661.8%22.7%9.7%2.5%2%1.3%
May 202662.1%22.8%9.7%2%2%1.4%
Jun 202661.5%22.5%9.6%3.7%1.6%1.1%
Jul 202672.2%17.8%6.3%1.6%1.3%0.85%
Aug 202675.6%12.4%7.8%2.5%0.9%0.74%
Sep 2026——————
  1. 1.Alpen

    75.6%

    Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +3.4 points.

  2. Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.3 points.

  3. 3.Lizi's

    7.8%

    Held 3rd. 38.1K estimated branded searches, +78% vs prior month. Share +1.5 points.

  4. 4.Bear

    2.5%

    Held 4th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.9 points.

  5. Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Jordans

    0.74%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

Compare search popularity between Dorset Cereals and its closest rivals

How has branded search demand for Dorset Cereals changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dorset Cereals worldwide held steady at 4.4K.
  • Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide decreased from 1.5% to 0.9%.
  • Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide peaked at 2% in May 2026 and was lowest at 0.9% in August 2026.

How did search popularity change for granola worldwide in August 2026?

  1. In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 72.2% to 75.6%.

  2. In August 2026, Lizi's gained estimated Share of Search among granola worldwide, from 6.3% to 7.8%.

  3. In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.6% to 2.5%.

  4. In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 17.8% to 12.4%.

  5. Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2% to 0.9% in August 2026.

  6. Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.4% to 0.74% in August 2026.

How is Dorset Cereals measured?

Brandwave collects information about searches that people make online using Dorset Cereals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dorset cereals

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How the Brand Demand Index is measured

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