Brandwave

Granola:Which brands are most popular in search?

In August 2026, Alpen was the most searched among granola worldwide, with an estimated 368K branded searches and 81.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpen81.7%
  2. Nature Valley13.4%
  3. Bear2.7%
  4. Dorset Cereals0.98%
  5. Jordans0.8%
  6. Lizi's0.42%

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Share of SearchLeaderboard

Compare the granola people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among granola worldwide, by month

Share of Search by month for Alpen, Nature Valley, Bear. The figures are in the table below the chart.

View monthly share of search table
MonthAlpenNature ValleyBearDorset CerealsJordansLizi's
Oct 202572.6%21.9%2.4%1.6%1.3%0.26%
Nov 202568.7%25.2%2.7%1.5%1.5%0.3%
Dec 202573.4%22.1%2.4%1.1%0.88%0.18%
Jan 202672.8%21.9%2.4%1.6%1.1%0.3%
Feb 202676%18.7%2.5%1.4%1.1%0.31%
Mar 202672.9%21.9%2%1.6%1.1%0.56%
Apr 202668%24.9%2.7%2.2%1.5%0.66%
May 202668.3%25.1%2.2%2.2%1.5%0.66%
Jun 202667.5%24.8%4.1%1.8%1.2%0.65%
Jul 202676.7%18.9%1.7%1.4%0.9%0.5%
Aug 202681.7%13.4%2.7%0.98%0.8%0.42%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Alpen

    81.7%

    Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5 points.

  2. 2.Nature Valley

    13.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.4 points.

  3. 3.Bear

    2.7%

    Held 3rd. 12.1K estimated branded searches, +124.1% vs prior month. Share +1 points.

  4. 4.Dorset Cereals

    0.98%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Jordans

    0.8%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

  6. 6.Lizi's

    0.42%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among granola worldwide?

In August 2026, Alpen was the most searched among granola worldwide, with an estimated 368K branded searches and 81.7% estimated Share of Search within this set. Nature Valley is in 2nd place, 68.3 percentage points behind at 13.4% Share of Search.

Global granola, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Alpen72.6% → 81.7%81.7%Aug 202667.5%Jun 20261st
Nature Valley21.9% → 13.4%25.2%Nov 202513.4%Aug 20262nd
Bear2.4% → 2.7%4.1%Jun 20261.7%Jul 20263rd
Dorset Cereals1.6% → 0.98%2.2%May 20260.98%Aug 20264th
Jordans1.3% → 0.8%1.5%Nov 20250.8%Aug 20265th
Lizi's0.26% → 0.42%0.66%May 20260.18%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide increased from 72.6% to 81.7%.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide decreased from 21.9% to 13.4%.
  • Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide decreased from 1.6% to 0.98%.
  • Across the 11 months ending August 2026, Jordans’ estimated Share of Search among granola worldwide decreased from 1.3% to 0.8%.
  • Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide peaked at 81.7% in August 2026 and was lowest at 67.5% in June 2026.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide peaked at 25.2% in November 2025 and was lowest at 13.4% in August 2026.
  • Across the 11 months ending August 2026, Bear’s estimated Share of Search among granola worldwide peaked at 4.1% in June 2026 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Dorset Cereals’ estimated Share of Search among granola worldwide peaked at 2.2% in May 2026 and was lowest at 0.98% in August 2026.
  • Across the 11 months ending August 2026, Bear and Lizi's held steady: their estimated Share of Search among granola worldwide each moved less than 0.5 percentage points.

How did search popularity change for granola worldwide in August 2026?

  1. In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 76.7% to 81.7%.

  2. In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.7% to 2.7%.

  3. In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 18.9% to 13.4%.

  4. Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2.2% to 0.98% in August 2026.

  5. Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.5% to 0.8% in August 2026.

  6. Estimated monthly branded searches for Lizi's worldwide rose 163.9% over 11 measured months, from 720 to 1.9K in August 2026.

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