Brandwave

How popular isNutri-Grain?

In October 2026, people searched for Nutri-Grain by name about 75,100 times worldwide, a 36.5% increase from the previous year. These searches made up 9.5% of all global granola bar brand searches, placing Nutri-Grain sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, Nutri-Grain appeared in one of the five answers and was the seventh most recommended of the 14.

Search and AI answers in October 2026

Nutri-Grain is the sixth most searched of 14 competitors and the seventh most recommended in the AI answers we collected.

  1. BelvitaShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Clif BarShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Nature ValleyShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MadeGoodShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Nutri-GrainShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+9 more

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nutri-Grain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nutri-Grain is the seventh most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. Belvita–
  9. Kellogg's–
  10. Carman's–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Nutri-Grain compared with other granola bar brands worldwide?

Nutri-Grain against granola bar brands worldwide, by month

Share of searches by month for Belvita, Clif Bar, Nature Valley, MadeGood, Kind, Nutri-Grain, RXBAR, Quaker Oats. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%

  1. 1.Belvita

    16.8%

    Moved from 3rd to 1st. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Clif Bar

    16.8%

    Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Nature Valley

    16.8%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.MadeGood

    15.3%

    Moved from 2nd to 4th. 67.6K estimated branded searches, -11.7% vs prior month. Share -1.6 points.

  5. 5.Kind

    13.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  6. 6.Nutri-Grain

    9.5%

    Held 6th. 42K estimated branded searches, +20.9% vs prior month. Share +1.9 points.

  7. 7.RXBAR

    6.1%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  8. 8.Quaker Oats

    2.1%

    Held 8th. 9.3K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  9. 9.Kellogg's

    1.8%

    Held 9th. 7.8K estimated branded searches, +4% vs prior month. Share +0.1 points.

  10. 10.Carman's

    0.95%

    Held 10th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Mother Earth

    0.09%

    Held 11th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Griffin's

    0.01%

    Moved from 13th to 12th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.

  13. 13.Arnott's

    <0.01%

    Moved from 12th to 13th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Brookfarm

    <0.01%

    Held 14th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Nutri-Grain, Quaker Oats and 5 other brands sell other things too, so only their searches that name this product count here, like “nutri grain bars”.

Compare popularity between Nutri-Grain and its closest rivals

Every comparison with Nutri-Grain

13 comparisons

How has branded search demand for Nutri-Grain changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nutri-Grain worldwide rose from 55K to 75.1K.
  • Across the 12 months ending October 2026, Nutri-Grain’s share of searches among granola bar brands worldwide increased from 8.3% to 9.5%.
  • Across the 12 months ending October 2026, Nutri-Grain’s share of searches among granola bar brands worldwide peaked at 9.5% in October 2026 and was lowest at 7.3% in December 2025.

How did search popularity change for granola bar brands worldwide in October 2026?

6 changes

  1. In October 2026, Kind gained share of searches among granola bar brands worldwide, from 10.9% to 13.7%.

  2. In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.

  3. In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.

  4. In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.

  5. In October 2026, RXBAR lost share of searches among granola bar brands worldwide, from 7.3% to 6.1%.

  6. Belvita’s share of searches among granola bar brands worldwide has gained ground for 3 months in a row, from 13.2% to 16.8% in October 2026.

How are Nutri-Grain’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nutri-Grain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nutri grain bars
  • nutri grain breakfast bar
  • nutri grain cereal bar
  • nutri grain granola bar
  • nutri-grain

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