Mother Earth vs Nutri-Grain:Which is more popular?
In October 2026, Nutri-Grain had more branded searches than Mother Earth among granola bar brands worldwide. Nutri-Grain had about 42,000 branded searches, while Mother Earth had 390. Nutri-Grain made up 9.5% of all granola bar brand searches we track, and Mother Earth accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Nutri-Grain appeared in one of the five answers and Mother Earth in none.
Who do people search for more?
Nutri-Grain, about 108 searches for every 1 for Mother Earth
Who does AI mention more?
Nutri-Grain, mentioned in 1 of 5 answers, Mother Earth in 0
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nutri-Grain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mother Earth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mother Earth or Nutri-Grain more popular in search?
This chart shows how often people search Google for Mother Earth and Nutri-Grain by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nutri-Grain, Mother Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Nutri-Grain sells other things too, so only its searches that name this product count here, like “nutri grain bars”.
How has branded search for Mother Earth and Nutri-Grain changed worldwide over the last 12 months?
3 findings
- Nutri-Grain was ahead of Mother Earth in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Mother Earth’s share of searches among granola bar brands worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 210 to 390.
- Across the 12 months ending October 2026, Nutri-Grain’s share of searches among granola bar brands worldwide moved from 8.3% to 9.5%, and its estimated monthly branded searches moved from 27.9K to 42K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.
Estimated monthly branded searches for Mother Earth worldwide rose 85.7% over 12 measured months, from 210 to 390 in October 2026.
How are Mother Earth’s and Nutri-Grain’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mother Earth’s and Nutri-Grain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mother Earth
1 branded search term
- mother earth muesli bars
Nutri-Grain
4 branded search terms
- nutri grain bars
- nutri grain breakfast bar
- nutri grain cereal bar
- nutri grain granola bar
Other head-to-heads among granola bar brands
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