How popular isMother Earth?
In October 2026, people searched for Mother Earth by name about 560 times worldwide, an 86.7% increase from the previous year. These searches made up 0.09% of all global granola bar brand searches, placing Mother Earth 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, Mother Earth did not appear in any of the answers.
Mother Earth is the 11th most searched of 14 competitors and not named in the AI answers we collected.
BelvitaShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Clif BarShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Nature ValleyShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MadeGoodShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Mother EarthShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Mother Earth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mother Earth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
How often do people search for Mother Earth compared with other granola bar brands worldwide?
Share of searches by month for Belvita, Clif Bar, Nature Valley, MadeGood, Kind, Nutri-Grain, RXBAR, Quaker Oats, Mother Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 16.8% | 74K | 0% | +0.5 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 16.8% | 74K | -18.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 16.8% | 74K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 15.3% | 67.6K | -11.7% | -1.6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 13.7% | 60.5K | +22.2% | +2.8 points | |
| 6, held 6th | 9.5% | 42K | +20.9% | +1.9 points | |
| 7, held 7th | 6.1% | 27.1K | -18.1% | -1.2 points | |
| 8, held 8th | 2.1% | 9.3K | +3.3% | +0.1 points | |
| 9, held 9th | 1.8% | 7.8K | +4% | +0.1 points | |
| 10, held 10th | 0.95% | 4.2K | 0% | 0 points | |
| 11, held 11th | 0.09% | 390 | 0% | 0 points | |
| 12, moved from 13th to 12th | 0.01% | 50 | +66.7% | 0 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | <0.01% | 30 | 0% | 0 pointsmoved from 12th to 13th | |
| 14, held 14th | <0.01% | 10 | 0% | 0 points |
1.
Belvita16.8%
Moved from 3rd to 1st. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Clif Bar16.8%
Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
16.8%
Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
MadeGood15.3%
Moved from 2nd to 4th. 67.6K estimated branded searches, -11.7% vs prior month. Share -1.6 points.
5.
Kind13.7%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
9.5%
Held 6th. 42K estimated branded searches, +20.9% vs prior month. Share +1.9 points.
7.
RXBAR6.1%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
2.1%
Held 8th. 9.3K estimated branded searches, +3.3% vs prior month. Share +0.1 points.
1.8%
Held 9th. 7.8K estimated branded searches, +4% vs prior month. Share +0.1 points.
10.
Carman's0.95%
Held 10th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Mother Earth0.09%
Held 11th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
12.
Griffin's0.01%
Moved from 13th to 12th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.
13.
Arnott's<0.01%
Moved from 12th to 13th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
14.
Brookfarm<0.01%
Held 14th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Nutri-Grain, Quaker Oats and 5 other brands sell other things too, so only their searches that name this product count here, like “nutri grain bars”.
Compare popularity between Mother Earth and its closest rivals
Every comparison with Mother Earth
18 comparisons
- Belvita vs Mother Earth
- Carman's vs Mother Earth
- Clif Bar vs Mother Earth
- Kellogg's vs Mother Earth
- Kind vs Mother Earth
- MadeGood vs Mother Earth
- Mother Earth vs Nature Valley
- Mother Earth vs Nutri-Grain
- Mother Earth vs Quaker Oats
- Mother Earth vs RXBAR
- Earth Mama vs Mother Earth
- Frida vs Mother Earth
- Lansinoh vs Mother Earth
- Medela vs Mother Earth
- Mother Earth vs Motherlove
- Griffin's vs Mother Earth
- Arnott's vs Mother Earth
- Brookfarm vs Mother Earth
How has branded search demand for Mother Earth changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Mother Earth worldwide rose from 300 to 560.
- Across the 12 months ending October 2026, Mother Earth’s share of searches among granola bar brands worldwide held steady, from 0.06% to 0.09%.
How did search popularity change for granola bar brands worldwide in October 2026?
6 changes

In October 2026, Kind gained share of searches among granola bar brands worldwide, from 10.9% to 13.7%.

In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.

In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.

In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.

In October 2026, RXBAR lost share of searches among granola bar brands worldwide, from 7.3% to 6.1%.

Belvita’s share of searches among granola bar brands worldwide has gained ground for 3 months in a row, from 13.2% to 16.8% in October 2026.
How are Mother Earth’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mother Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mother earth muesli bars
- mother earth nipple cream
Do you work for Mother Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Mother Earth compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Granola bar brands | 11th of 14 | 0.09% | Shown above |
| Nipple cream brands | 6th of 6 | 0.28% | Show ranking |

Is Mother Earth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.