Brandwave

How popular isMother Earth?

In October 2026, people searched for Mother Earth by name about 560 times worldwide, an 86.7% increase from the previous year. These searches made up 0.09% of all global granola bar brand searches, placing Mother Earth 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, Mother Earth did not appear in any of the answers.

Search and AI answers in October 2026

Mother Earth is the 11th most searched of 14 competitors and not named in the AI answers we collected.

  1. BelvitaShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Clif BarShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Nature ValleyShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MadeGoodShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Mother EarthShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mother Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. +2 more
  9. Carman's–
  10. Mother Earth–
  11. Griffin's–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Mother Earth compared with other granola bar brands worldwide?

Mother Earth against granola bar brands worldwide, by month

Share of searches by month for Belvita, Clif Bar, Nature Valley, MadeGood, Kind, Nutri-Grain, RXBAR, Quaker Oats, Mother Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%
  1. 1.Belvita

    16.8%

    Moved from 3rd to 1st. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Clif Bar

    16.8%

    Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.MadeGood

    15.3%

    Moved from 2nd to 4th. 67.6K estimated branded searches, -11.7% vs prior month. Share -1.6 points.

  5. 5.Kind

    13.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  6. Held 6th. 42K estimated branded searches, +20.9% vs prior month. Share +1.9 points.

  7. 7.RXBAR

    6.1%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  8. Held 8th. 9.3K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  9. 9.Kellogg's

    1.8%

    Held 9th. 7.8K estimated branded searches, +4% vs prior month. Share +0.1 points.

  10. 10.Carman's

    0.95%

    Held 10th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Mother Earth

    0.09%

    Held 11th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Griffin's

    0.01%

    Moved from 13th to 12th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.

  13. 13.Arnott's

    <0.01%

    Moved from 12th to 13th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Brookfarm

    <0.01%

    Held 14th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Nutri-Grain, Quaker Oats and 5 other brands sell other things too, so only their searches that name this product count here, like “nutri grain bars”.

Compare popularity between Mother Earth and its closest rivals

Every comparison with Mother Earth

18 comparisons

How has branded search demand for Mother Earth changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Mother Earth worldwide rose from 300 to 560.
  • Across the 12 months ending October 2026, Mother Earth’s share of searches among granola bar brands worldwide held steady, from 0.06% to 0.09%.

How did search popularity change for granola bar brands worldwide in October 2026?

6 changes
  1. In October 2026, Kind gained share of searches among granola bar brands worldwide, from 10.9% to 13.7%.

  2. In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.

  3. In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.

  4. In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.

  5. In October 2026, RXBAR lost share of searches among granola bar brands worldwide, from 7.3% to 6.1%.

  6. Belvita’s share of searches among granola bar brands worldwide has gained ground for 3 months in a row, from 13.2% to 16.8% in October 2026.

How are Mother Earth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mother Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mother earth muesli bars
  • mother earth nipple cream

Do you work for Mother Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mother Earth compete?

Mother Earth is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Granola bar brands11th of 140.09%Shown above
Nipple cream brands6th of 60.28%Show ranking
Creator with pink hair and a pink jacket

Is Mother Earth your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.