Brandwave

Kellogg's vs Mother Earth:Which is more popular?

In October 2026, Kellogg's had more branded searches than Mother Earth among granola bar brands worldwide. Kellogg's had about 7,780 branded searches, while Mother Earth had 390. Kellogg's made up 1.8% of all granola bar brand searches we track, and Mother Earth accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about granola bar brands, neither Kellogg's nor Mother Earth appeared in any of the five answers.

Among granola bar brands worldwide in October 2026

Who do people search for more?

Kellogg's, about 20 searches for every 1 for Mother Earth

Kellogg's 7.8K searchesMother Earth 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kellogg's in 0 of 5Mother Earth in 0 of 5

Follow Kellogg's vs Mother Earth and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kellogg's nor Mother Earth showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. Belvita–
  9. Kellogg's–
  10. +1 more
  11. Mother Earth–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kellogg's or Mother Earth more popular in search?

This chart shows how often people search Google for Kellogg's and Mother Earth by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.

Kellogg's and Mother Earth among granola bar brands worldwide, by month

Share of searches by month for Kellogg's, Mother Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%

Kellogg's sells other things too, so only its searches that name this product count here, like “kelloggs bars”.

How has branded search for Kellogg's and Mother Earth changed worldwide over the last 12 months?

3 findings
  • Kellogg's was ahead of Mother Earth in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Kellogg's’ share of searches among granola bar brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 6.2K to 7.8K.
  • Across the 12 months ending October 2026, Mother Earth’s share of searches among granola bar brands worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 210 to 390.

How did search popularity change for granola bar brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Mother Earth worldwide rose 85.7% over 12 measured months, from 210 to 390 in October 2026.

  2. Estimated monthly branded searches for Kellogg's worldwide rose 26.3% over 12 measured months, from 6.2K to 7.8K in October 2026.

How are Kellogg's’ and Mother Earth’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kellogg's’ and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kellogg's

4 branded search terms

  • kelloggs bars
  • kelloggs breakfast bar
  • kelloggs cereal bar
  • kelloggs granola bar

Mother Earth

1 branded search term

  • mother earth muesli bars

How the Brand Demand Index is measured

Other head-to-heads among granola bar brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free