Belvita vs MadeGood:Which is more popular?
In October 2026, Belvita had more branded searches than MadeGood among granola bar brands worldwide. Belvita had about 74,000 branded searches, while MadeGood had 67,600. Belvita made up 16.8% of all granola bar brand searches we track, and MadeGood accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about granola bar brands, MadeGood appeared in four of the five answers and Belvita in none.
Who do people search for more?
Belvita, about 9% more searches than MadeGood
Who does AI mention more?
MadeGood, mentioned in 4 of 5 answers, Belvita in 0
Who does AI recommend more?
MadeGood, the only one of the two named
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Belvita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd- MadeGood3rd
Quaker Oats4th
RXBAR5th
Clif Bar6th
Nutri-Grain7th- Belvita–
Kellogg's–
Carman's–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Belvita or MadeGood more popular in search?
This chart shows how often people search Google for Belvita and MadeGood by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Belvita, MadeGood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
How has branded search for Belvita and MadeGood changed worldwide over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: MadeGood took it in March 2026, Belvita took it in April 2026, MadeGood took it in June 2026, Belvita took it in October 2026.
- Across the 12 months ending October 2026, Belvita’s share of searches among granola bar brands worldwide moved from 14.8% to 16.8%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending October 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 14.3% to 15.3%, and its estimated monthly branded searches moved from 47.9K to 67.6K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.
Belvita’s share of searches among granola bar brands worldwide has gained ground for 3 months in a row, from 13.2% to 16.8% in October 2026.
How are Belvita’s and MadeGood’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Belvita’s and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among granola bar brands
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