Brandwave

How popular isQuaker Oats in search?

In August 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 11 months. Quaker Oats holds 26.5% estimated Share of Search among granola bar brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury48.5%
  2. Quaker Oats26.5%
  3. Clif Bar11.9%
  4. Belvita6.5%
  5. Nature Valley6.5%
  6. Kind—
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Which granola bar brands compete with Quaker Oats?

Quaker Oats against granola bar brands worldwide, by month

Share of Search by month for Cadbury, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyQuaker OatsClif BarBelvitaNature ValleyKind
Oct 202546%25.1%13.8%7.6%7.6%—
Nov 202573.2%12.1%6.6%3.6%4.4%—
Dec 202551.3%23%10.3%6.9%8.4%—
Jan 202640.3%26.9%14.7%8.1%9.9%—
Feb 202647.1%25.8%11.6%7.8%7.8%—
Mar 202650.3%22.4%12.3%6.8%8.3%—
Apr 202646%25.1%13.8%7.6%7.6%—
May 202641.1%27.4%15%8.3%8.3%—
Jun 202646.6%25.5%13.9%6.3%7.7%—
Jul 202641.7%27.8%15.2%6.9%8.4%—
Aug 202648.5%26.5%11.9%6.5%6.5%—
Sep 2026——————

  1. 1.Cadbury

    48.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.9 points.

  2. 2.Quaker Oats

    26.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -1.3 points.

  3. 3.Clif Bar

    11.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Belvita

    6.5%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  5. 5.Nature Valley

    6.5%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. —.Kind

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Quaker Oats and its closest rivals

How has branded search demand for Quaker Oats changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide increased from 25.1% to 26.5%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide peaked at 27.8% in July 2026 and was lowest at 12.1% in November 2025.

How did search popularity change for granola bar brands worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.

  2. In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.

  3. In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.

  4. In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.

  5. In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide.

Where does Quaker Oats compete?

Quaker Oats is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals3rd of 624.5%Show ranking
Granola bar brands2nd of 626.5%Shown above
Cereal bars2nd of 631.6%Show ranking
Rice cakes1st of 676.7%Show ranking
Oats1st of 694.4%Show ranking

How is Quaker Oats measured?

Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quaker oats

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How the Brand Demand Index is measured

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