Brandwave

Carman's vs Quaker Oats:Which is searched more?

In August 2026, Quaker Oats had more branded searches than Carman's among cereal bars worldwide. Quaker Oats was estimated to have 246K branded searches compared to Carman's’ 1.8K, and held a 29.3% Share of Search versus Carman's’ 0.21%. These are worldwide searches for English-language branded terms.

Share of Search among cereal bars worldwide in August 2026Which is more popular in search, Carman's or Quaker Oats?
Carman's0.21%1.8K searches
vs
Quaker Oats29.3%246K searches

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Which is more popular in search, Carman's or Quaker Oats?

Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carman's and Quaker Oats among cereal bars worldwide, by month

Share of Search by month for Quaker Oats, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsCarman's
Oct 202525.3%0.28%
Nov 202522.6%0.29%
Dec 202525.5%0.28%
Jan 202624.8%0.28%
Feb 202625.9%0.26%
Mar 202624.8%0.26%
Apr 202625.3%0.21%
May 202625.3%0.17%
Jun 202628%0.19%
Jul 202628%0.24%
Aug 202629.3%0.21%
Sep 2026——

How has the Carman's and Quaker Oats comparison changed over the last 12 months?

  • Quaker Oats was ahead of Carman's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carman's’ estimated Share of Search among cereal bars worldwide moved from 0.28% to 0.21%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide moved from 25.3% to 29.3%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for cereal bars worldwide in August 2026?

  1. In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.

  2. Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carman's’ and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carman's

2 branded search terms

  • carman s
  • carmans bars

Quaker Oats

1 branded search term

  • quaker oats

How the Brand Demand Index is measured

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