Clif Bar vs MadeGood:Which is searched more?
In September 2026, Clif Bar had more branded searches than MadeGood among granola bar brands worldwide. Clif Bar had about 110,000 branded searches, while MadeGood had 76,600. Clif Bar made up 15.2% of all granola bar brand searches we track, and MadeGood accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is Clif Bar or MadeGood more popular in search?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Clif Bar, MadeGood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
How has the Clif Bar and MadeGood comparison changed over the last 12 months?
3 findings
- Clif Bar was ahead of MadeGood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clif Bar’s share of searches among granola bar brands worldwide moved from 14.7% to 15.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 7.8% to 10.6%, and its estimated monthly branded searches moved from 58.6K to 76.6K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%.
In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clif Bar’s and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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