How popular isClif Bar in search?
In August 2026, there were an estimated 110K branded searches for Clif Bar worldwide which held steady over the last 11 months. Clif Bar holds 11.9% estimated Share of Search among granola bar brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cadbury48.5%Quaker Oats26.5%
Clif Bar11.9%- Belvita6.5%
Nature Valley6.5%
Kind—
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Where does Clif Bar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Granola bar brands | 3rd of 6 | 11.9% | Shown below |
| Cereal bars | 3rd of 6 | 14.1% | Show ranking |
Which granola bar brands compete with Clif Bar?
Share of Search by month for Cadbury, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| Nov 2025 | 73.2% | 12.1% | 6.6% | 3.6% | 4.4% | — |
| Dec 2025 | 51.3% | 23% | 10.3% | 6.9% | 8.4% | — |
| Jan 2026 | 40.3% | 26.9% | 14.7% | 8.1% | 9.9% | — |
| Feb 2026 | 47.1% | 25.8% | 11.6% | 7.8% | 7.8% | — |
| Mar 2026 | 50.3% | 22.4% | 12.3% | 6.8% | 8.3% | — |
| Apr 2026 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| May 2026 | 41.1% | 27.4% | 15% | 8.3% | 8.3% | — |
| Jun 2026 | 46.6% | 25.5% | 13.9% | 6.3% | 7.7% | — |
| Jul 2026 | 41.7% | 27.8% | 15.2% | 6.9% | 8.4% | — |
| Aug 2026 | 48.5% | 26.5% | 11.9% | 6.5% | 6.5% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 450K | +49.5% | +6.9 points | |
| 2, held 2nd | 26.5% | 246K | +22.4% | -1.3 points | |
| 3, held 3rd | 11.9% | 110K | 0% | -3.4 points | |
| 4, moved from 5th to 4th | 6.5% | 60.5K | +22.2% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 60.5K | 0% | -1.9 pointsmoved from 4th to 5th | |
| —, not measured this month | — | — | — | — |
1.
Cadbury48.5%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.9 points.
26.5%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -1.3 points.
3.
Clif Bar11.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.
4.Belvita
6.5%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.3 points.
6.5%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.
—.
Kind—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Clif Bar and its closest rivals
How has branded search demand for Clif Bar changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Clif Bar worldwide held steady at 110K.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide decreased from 13.8% to 11.9%.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide peaked at 15.2% in July 2026 and was lowest at 6.6% in November 2025.
How did search popularity change for granola bar brands worldwide in August 2026?
5 changes
In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.
In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.
In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.
In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.
In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide.
How is Clif Bar measured?
Brandwave collects information about searches that people make online using Clif Bar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clif bar
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Is Clif Bar your brand?
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