Clif Bar vs Quaker Oats:Which is more popular by branded search?
In August 2026, Quaker Oats had more branded searches than Clif Bar among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Clif Bar’s 110K, and held a 26.5% Share of Search versus Clif Bar’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clif Bar or Quaker Oats?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Clif Bar. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| Nov 2025 | 73.2% | 12.1% | 6.6% | 3.6% | 4.4% | — |
| Dec 2025 | 51.3% | 23% | 10.3% | 6.9% | 8.4% | — |
| Jan 2026 | 40.3% | 26.9% | 14.7% | 8.1% | 9.9% | — |
| Feb 2026 | 47.1% | 25.8% | 11.6% | 7.8% | 7.8% | — |
| Mar 2026 | 50.3% | 22.4% | 12.3% | 6.8% | 8.3% | — |
| Apr 2026 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| May 2026 | 41.1% | 27.4% | 15% | 8.3% | 8.3% | — |
| Jun 2026 | 46.6% | 25.5% | 13.9% | 6.3% | 7.7% | — |
| Jul 2026 | 41.7% | 27.8% | 15.2% | 6.9% | 8.4% | — |
| Aug 2026 | 48.5% | 26.5% | 11.9% | 6.5% | 6.5% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Clif Bar and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Clif Bar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide moved from 13.8% to 11.9%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide moved from 25.1% to 26.5%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for granola bar brands worldwide in August 2026?
2 changes
In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.
In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Clif Bar’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
1 branded search term
- clif bar
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.