Clif Bar vs Nutri-Grain:Which is more popular?
In October 2026, Clif Bar had more branded searches than Nutri-Grain among granola bar brands worldwide. Clif Bar had about 74,000 branded searches, while Nutri-Grain had 42,000. Clif Bar made up 16.8% of all granola bar brand searches we track, and Nutri-Grain accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Clif Bar and Nutri-Grain each appeared in one of the five answers. Clif Bar and Nutri-Grain were each mentioned first in one of the two answers that named either.
Who do people search for more?
Clif Bar, about 76% more searches than Nutri-Grain
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Clif Bar vs Nutri-Grain and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clif Bar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nutri-Grain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clif Bar and Nutri-Grain were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd
MadeGood3rd
Quaker Oats4th
RXBAR5th- Clif Bar6th
Nutri-Grain7th
Belvita–
Kellogg's–
Carman's–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clif Bar or Nutri-Grain more popular in search?
This chart shows how often people search Google for Clif Bar and Nutri-Grain by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clif Bar, Nutri-Grain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Nutri-Grain sells other things too, so only its searches that name this product count here, like “nutri grain bars”.
How has branded search for Clif Bar and Nutri-Grain changed worldwide over the last 12 months?
3 findings
- Clif Bar was ahead of Nutri-Grain in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Clif Bar’s share of searches among granola bar brands worldwide moved from 18.1% to 16.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending October 2026, Nutri-Grain’s share of searches among granola bar brands worldwide moved from 8.3% to 9.5%, and its estimated monthly branded searches moved from 27.9K to 42K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.
In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.
How are Clif Bar’s and Nutri-Grain’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Clif Bar’s and Nutri-Grain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
1 branded search term
- clif bar
Nutri-Grain
4 branded search terms
- nutri grain bars
- nutri grain breakfast bar
- nutri grain cereal bar
- nutri grain granola bar
Other head-to-heads among granola bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.