Carman's vs Clif Bar:Which is more popular by branded search?
In August 2026, Clif Bar had more branded searches than Carman's among cereal bars worldwide. Clif Bar was estimated to have 110K branded searches compared to Carman's’ 1.3K, and held a 14.1% Share of Search versus Carman's’ 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carman's or Clif Bar?
Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clif Bar, Carman's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Clif Bar | Belvita | Nature Valley | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 27.4% | 15% | 8.2% | 8.2% | 0.26% |
| Nov 2025 | 45.1% | 24.7% | 13.5% | 7.4% | 9.1% | 0.24% |
| Dec 2025 | 41.3% | 27.7% | 12.4% | 8.3% | 10.1% | 0.22% |
| Jan 2026 | 40.2% | 26.9% | 14.7% | 8.1% | 9.9% | 0.25% |
| Feb 2026 | 42.1% | 28.1% | 12.7% | 8.5% | 8.5% | 0.22% |
| Mar 2026 | 40.2% | 26.9% | 14.7% | 8.1% | 9.9% | 0.21% |
| Apr 2026 | 41% | 27.4% | 15% | 8.2% | 8.2% | 0.18% |
| May 2026 | 41% | 27.4% | 15% | 8.2% | 8.2% | 0.14% |
| Jun 2026 | 36.8% | 30.1% | 16.5% | 7.4% | 9.1% | 0.15% |
| Jul 2026 | 36.8% | 30.1% | 16.5% | 7.4% | 9.1% | 0.19% |
| Aug 2026 | 38.6% | 31.6% | 14.1% | 7.8% | 7.8% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carman's and Clif Bar comparison changed over the last 12 months?
3 findings
- Clif Bar was ahead of Carman's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carman's’ estimated Share of Search among cereal bars worldwide moved from 0.26% to 0.17%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide moved from 15% to 14.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for cereal bars worldwide in August 2026?
2 changes
In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%.
Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carman's’ and Clif Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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