Arnott's vs Clif Bar:Which is more popular?
In October 2026, Clif Bar had more branded searches than Arnott's among granola bar brands worldwide. Clif Bar had about 74,000 branded searches, while Arnott's had 30. Clif Bar made up 16.8% of all granola bar brand searches we track, and Arnott's accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Clif Bar appeared in one of the five answers and Arnott's in none.
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clif Bar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arnott's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arnott's or Clif Bar more popular in search?
This chart shows how often people search Google for Arnott's and Clif Bar by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clif Bar, Arnott's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Arnott's sells other things too, so only its searches that name this product count here, like “arnotts muesli bars”.
How has branded search for Arnott's and Clif Bar changed worldwide over the last 12 months?
3 findings
- Clif Bar was ahead of Arnott's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Arnott's’ share of searches among granola bar brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending October 2026, Clif Bar’s share of searches among granola bar brands worldwide moved from 18.1% to 16.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.
In October 2026, Arnott's fell from 12th to 13th among granola bar brands worldwide.
How are Arnott's’ and Clif Bar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arnott's’ and Clif Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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