How popular isMadeGood?
In September 2026, people searched for MadeGood by name about 76,600 times worldwide, a 30.7% increase from the previous year. These searches made up 10.6% of all global granola bar brand searches, placing MadeGood third out of eight brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, MadeGood appeared in four of the five answers and was the third most recommended of the eight.
MadeGood is the third most searched of 8 competitors and the third most recommended in AI answers.
CadburyShare of searches 41.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Clif BarShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MadeGoodShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BelvitaShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nature ValleyShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MadeGood is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nature Valley1st
Kind2nd- MadeGood3rd
Quaker Oats4th
RXBAR5th- Clif Bar6th
- Cadbury–
- Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which granola bar brands compete with MadeGood?
Share of searches by month for Cadbury, Clif Bar, MadeGood, Belvita, Nature Valley, Kind, RXBAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 301K | -33.1% | -11.4 points | |
| 2, held 2nd | 15.2% | 110K | 0% | +2.3 points | |
| 3, held 3rd | 10.6% | 76.6K | 0% | +1.6 points | |
| 4, held 4th | 10.2% | 74K | +22.3% | +3.1 points | |
| 5, moved from 6th to 5th | 10.2% | 74K | +22.3% | +3.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.8% | 49.5K | -18.2% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.6% | 33.1K | +22.1% | +1.4 points | |
| 8, held 8th | 0.83% | 6K | +15.4% | +0.2 points |
1.
Cadbury41.6%
Held 1st. 301K estimated branded searches, -33.1% vs prior month. Share -11.4 points.
2.
Clif Bar15.2%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.
MadeGood10.6%
Held 3rd. 76.6K estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
Belvita10.2%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
10.2%
Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
6.
Kind6.8%
Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.
RXBAR4.6%
Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.
0.83%
Held 8th. 6K estimated branded searches, +15.4% vs prior month. Share +0.2 points.
Compare popularity between MadeGood and its closest rivals
Every comparison with MadeGood
11 comparisons
How has branded search demand for MadeGood changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MadeGood worldwide rose from 58.6K to 76.6K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide increased from 7.8% to 10.6%.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide peaked at 10.6% in September 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, MadeGood rose from 6th to 3rd among granola bar brands worldwide.
How did search popularity change for granola bar brands worldwide in September 2026?
6 changes
In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.
In September 2026, Belvita gained share of searches among granola bar brands worldwide, from 7.1% to 10.2%.
In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%.
In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%.
In September 2026, Cadbury lost share of searches among granola bar brands worldwide, from 52.9% to 41.6%.
How are MadeGood’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MadeGood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- made good granola bars
- madegood
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Where does MadeGood compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Granola bar brands | 3rd of 8 | 10.6% | Shown above |
| Muesli bars brands | 2nd of 6 | 23% | Show ranking |
Is MadeGood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.