Arnott's vs MadeGood:Which is more popular?
In September 2026, Arnott's had more branded searches than MadeGood among muesli bars brands worldwide. Arnott's had about 165,000 branded searches, while MadeGood had 76,600. Arnott's made up 49.6% of all muesli bars brand searches we track, and MadeGood accounted for 23%. When we asked ChatGPT and Google AI Overviews about muesli bars brands, MadeGood appeared in three of the five answers and Arnott's in none.
Who do people search for more?
Arnott's, about 2 searches for every 1 for MadeGood
Who does AI mention more?
MadeGood, mentioned in 3 of 5 answers, Arnott's in 0
Who does AI recommend more?
MadeGood, the only one of the two named
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Top muesli bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arnott's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature Valley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Griffin's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about muesli bars brands
5 answers
Asked ChatGPT
“Which muesli bars brand should I buy?”
Asked ChatGPT
“What are the best muesli bars brands?”
Asked ChatGPT
“What's the best muesli bars brand for a school snack?”
Searched Google, AI Overview
“healthy snack bars”
Searched Google, AI Overview
“chewy cereal bars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arnott's or MadeGood more popular in search?
This chart shows how often people search Google for Arnott's and MadeGood by name. Each line represents a brand's share of searches for all six muesli bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arnott's, MadeGood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arnott's | MadeGood | Nature Valley | Brookfarm | Carman's | Griffin's |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 17.2% | 17.8% | 5.3% | 0.65% | 0.11% |
| Nov 2025 | 64.9% | 12.6% | 16% | 5.9% | 0.55% | 0.08% |
| Dec 2025 | 72.1% | 9.4% | 14.5% | 3.5% | 0.43% | 0.08% |
| Jan 2026 | 56.7% | 16.5% | 20.9% | 5.1% | 0.65% | 0.09% |
| Feb 2026 | 51.8% | 18.4% | 23.2% | 5.7% | 0.76% | 0.1% |
| Mar 2026 | 51.7% | 19.7% | 23.2% | 4.6% | 0.65% | 0.12% |
| Apr 2026 | 54.2% | 19.3% | 19.9% | 5.9% | 0.56% | 0.11% |
| May 2026 | 54.3% | 19.3% | 19.9% | 6% | 0.46% | 0.11% |
| Jun 2026 | 56.3% | 17.5% | 20.6% | 5% | 0.47% | 0.13% |
| Jul 2026 | 56.2% | 17.4% | 20.6% | 5% | 0.58% | 0.11% |
| Aug 2026 | 51.2% | 23.8% | 18.8% | 5.6% | 0.55% | 0.1% |
| Sep 2026 | 49.6% | 23% | 22.3% | 4.5% | 0.51% | 0.08% |
How has the Arnott's and MadeGood comparison changed over the last 12 months?
3 findings
- Arnott's was ahead of MadeGood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arnott's’ share of searches among muesli bars brands worldwide moved from 59% to 49.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among muesli bars brands worldwide moved from 17.2% to 23%, and its estimated monthly branded searches moved from 58.6K to 76.6K.
How did search popularity change for muesli bars brands worldwide in September 2026?
2 changes
In September 2026, Arnott's lost share of searches among muesli bars brands worldwide, from 51.2% to 49.6%.
In September 2026, MadeGood lost share of searches among muesli bars brands worldwide, from 23.8% to 23%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arnott's’ and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among muesli bars brands
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