Brandwave

How popular isNature Valley?

In September 2026, people searched for Nature Valley by name about 74,000 times worldwide, a 22.3% increase from the previous year. These searches made up 22.3% of all global muesli bars brand searches, placing Nature Valley third out of six brands. When we asked both ChatGPT and Google AI Overviews about muesli bars brands, Nature Valley appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Nature Valley is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Arnott'sShare of searches 49.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MadeGoodShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Nature ValleyShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BrookfarmShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Carman'sShare of searches 0.51%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top muesli bars brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Valley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nature Valley is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MadeGood1st
  2. Nature Valley2nd
  3. Carman's3rd
  4. Arnott's–
  5. Brookfarm–
  6. Griffin's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Valley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Griffin's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about muesli bars brands

5 answers

  • Asked ChatGPT

    “Which muesli bars brand should I buy?”

    1. 1MadeGood
    2. 2Nature Valley

  • Asked ChatGPT

    “What are the best muesli bars brands?”

    1. 1Nature Valley
    2. 2MadeGood
    3. 3Carman's

  • Asked ChatGPT

    “What's the best muesli bars brand for a school snack?”

    1. 1MadeGood
    2. 2Nature Valley

  • Searched Google, AI Overview

    “healthy snack bars”

    1. Searched Google, AI Overview

      “chewy cereal bars”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which muesli bars brands compete with Nature Valley?

      Nature Valley against muesli bars brands worldwide, by month

      Share of searches by month for Arnott's, MadeGood, Nature Valley, Brookfarm. The figures are in the table below the chart.

      View monthly share of searches table
      MonthArnott'sMadeGoodNature ValleyBrookfarmCarman'sGriffin's
      Oct 202559%17.2%17.8%5.3%0.65%0.11%
      Nov 202564.9%12.6%16%5.9%0.55%0.08%
      Dec 202572.1%9.4%14.5%3.5%0.43%0.08%
      Jan 202656.7%16.5%20.9%5.1%0.65%0.09%
      Feb 202651.8%18.4%23.2%5.7%0.76%0.1%
      Mar 202651.7%19.7%23.2%4.6%0.65%0.12%
      Apr 202654.2%19.3%19.9%5.9%0.56%0.11%
      May 202654.3%19.3%19.9%6%0.46%0.11%
      Jun 202656.3%17.5%20.6%5%0.47%0.13%
      Jul 202656.2%17.4%20.6%5%0.58%0.11%
      Aug 202651.2%23.8%18.8%5.6%0.55%0.1%
      Sep 202649.6%23%22.3%4.5%0.51%0.08%

      1. 1.Arnott's

        49.6%

        Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.5 points.

      2. 2.MadeGood

        23%

        Held 2nd. 76.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

      3. 3.Nature Valley

        22.3%

        Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

      4. 4.Brookfarm

        4.5%

        Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

      5. 5.Carman's

        0.51%

        Held 5th. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.

      6. 6.Griffin's

        0.08%

        Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

      Compare popularity between Nature Valley and its closest rivals

      Every comparison with Nature Valley

      19 comparisons

      How has branded search demand for Nature Valley changed worldwide over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Valley worldwide rose from 60.5K to 74K.
      • Across the 12 months ending September 2026, Nature Valley’s share of searches among muesli bars brands worldwide increased from 17.8% to 22.3%.
      • Across the 12 months ending September 2026, Nature Valley’s share of searches among muesli bars brands worldwide peaked at 23.2% in February 2026 and was lowest at 14.5% in December 2025.
      • Across the 12 months ending September 2026, Nature Valley fell from 2nd to 3rd among muesli bars brands worldwide.

      How did search popularity change for muesli bars brands worldwide in September 2026?

      6 changes

      1. In September 2026, Nature Valley gained share of searches among muesli bars brands worldwide, from 18.8% to 22.3%.

      2. In September 2026, Arnott's lost share of searches among muesli bars brands worldwide, from 51.2% to 49.6%.

      3. In September 2026, Brookfarm lost share of searches among muesli bars brands worldwide, from 5.6% to 4.5%.

      4. In September 2026, MadeGood lost share of searches among muesli bars brands worldwide, from 23.8% to 23%.

      5. Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

      6. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

      How are Nature Valley’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • nature valley

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      How the Brand Demand Index is measured

      Where does Nature Valley compete?

      Nature Valley is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Breakfast bars brands4th of 78.5%Show ranking
      Cereal bars5th of 68.5%Show ranking
      Granola bar brands5th of 810.2%Show ranking
      Snack bar brands3rd of 619.6%Show ranking
      Muesli bars brands3rd of 622.3%Shown above
      Muesli brands1st of 544.6%Show ranking
      Granola1st of 566.2%Show ranking
      Creator with pink hair and a pink jacket

      Is Nature Valley your brand?

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