Brandwave

Carman's vs Nature Valley:Which is more popular?

In September 2026, Nature Valley had more branded searches than Carman's among muesli bars brands worldwide. Nature Valley had about 74,000 branded searches, while Carman's had 1,690. Nature Valley made up 22.3% of all muesli bars brand searches we track, and Carman's accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about muesli bars brands, Nature Valley appeared in three of the five answers and Carman's in one. Nature Valley was mentioned before Carman's in every answer.

Among muesli bars brands worldwide in September 2026

Who do people search for more?

Nature Valley, about 44 searches for every 1 for Carman's

Nature Valley 74K searchesCarman's 1.7K searches

Who does AI mention more?

Nature Valley, mentioned in 3 of 5 answers, Carman's in 1

Nature Valley in 3 of 5Carman's in 1 of 5

Who does AI recommend more?

Nature Valley, named ahead of Carman's in every answer

Nature Valley first in 3Carman's never first

Follow Carman's vs Nature Valley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top muesli bars brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Valley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carman's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nature Valley was listed before Carman's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MadeGood1st
  2. Nature Valley2nd
  3. Carman's3rd
  4. Arnott's–
  5. Brookfarm–
  6. Griffin's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Valley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arnott's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brookfarm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Griffin's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about muesli bars brands

5 answers

  • Asked ChatGPT

    “Which muesli bars brand should I buy?”

    1. 1MadeGood
    2. 2Nature Valley

  • Asked ChatGPT

    “What are the best muesli bars brands?”

    1. 1Nature Valley
    2. 2MadeGood
    3. 3Carman's

  • Asked ChatGPT

    “What's the best muesli bars brand for a school snack?”

    1. 1MadeGood
    2. 2Nature Valley

  • Searched Google, AI Overview

    “healthy snack bars”

    1. Searched Google, AI Overview

      “chewy cereal bars”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Carman's or Nature Valley more popular in search?

      This chart shows how often people search Google for Carman's and Nature Valley by name. Each line represents a brand's share of searches for all six muesli bars brands we track, month by month, from English-language searches worldwide.

      Carman's and Nature Valley among muesli bars brands worldwide, by month

      Share of searches by month for Nature Valley, Carman's. The figures are in the table below the chart.

      View monthly share of searches table
      MonthArnott'sMadeGoodNature ValleyBrookfarmCarman'sGriffin's
      Oct 202559%17.2%17.8%5.3%0.65%0.11%
      Nov 202564.9%12.6%16%5.9%0.55%0.08%
      Dec 202572.1%9.4%14.5%3.5%0.43%0.08%
      Jan 202656.7%16.5%20.9%5.1%0.65%0.09%
      Feb 202651.8%18.4%23.2%5.7%0.76%0.1%
      Mar 202651.7%19.7%23.2%4.6%0.65%0.12%
      Apr 202654.2%19.3%19.9%5.9%0.56%0.11%
      May 202654.3%19.3%19.9%6%0.46%0.11%
      Jun 202656.3%17.5%20.6%5%0.47%0.13%
      Jul 202656.2%17.4%20.6%5%0.58%0.11%
      Aug 202651.2%23.8%18.8%5.6%0.55%0.1%
      Sep 202649.6%23%22.3%4.5%0.51%0.08%

      How has the Carman's and Nature Valley comparison changed over the last 12 months?

      3 findings
      • Nature Valley was ahead of Carman's in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Carman's’ share of searches among muesli bars brands worldwide moved from 0.65% to 0.51%, and its estimated monthly branded searches moved from 2.2K to 1.7K.
      • Across the 12 months ending September 2026, Nature Valley’s share of searches among muesli bars brands worldwide moved from 17.8% to 22.3%, and its estimated monthly branded searches moved from 60.5K to 74K.

      How did search popularity change for muesli bars brands worldwide in September 2026?

      2 changes

      1. In September 2026, Nature Valley gained share of searches among muesli bars brands worldwide, from 18.8% to 22.3%.

      2. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Carman's’ and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Carman's

      2 branded search terms

      • carman s
      • carmans bars

      Nature Valley

      1 branded search term

      • nature valley

      How the Brand Demand Index is measured

      Other head-to-heads among muesli bars brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free