How popular isArnott's in search?
In September 2026, there were an estimated 165K branded searches for Arnott's worldwide which is down 17.9% over the last 12 months. Arnott's holds 90.8% estimated Share of Search among muesli bars brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which muesli bars brands compete with Arnott's?
Share of Search by month for Arnott's, Brookfarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Arnott's | Brookfarm | Carman's | Griffin's |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 8.2% | 1% | 0.18% |
| Nov 2025 | 90.9% | 8.2% | 0.77% | 0.12% |
| Dec 2025 | 94.7% | 4.7% | 0.56% | 0.1% |
| Jan 2026 | 90.7% | 8.2% | 1% | 0.14% |
| Feb 2026 | 88.8% | 9.7% | 1.3% | 0.17% |
| Mar 2026 | 90.5% | 8.1% | 1.1% | 0.21% |
| Apr 2026 | 89.1% | 9.8% | 0.91% | 0.17% |
| May 2026 | 89.3% | 9.8% | 0.75% | 0.17% |
| Jun 2026 | 90.9% | 8.2% | 0.77% | 0.21% |
| Jul 2026 | 90.8% | 8.1% | 0.93% | 0.18% |
| Aug 2026 | 89.1% | 9.8% | 0.96% | 0.17% |
| Sep 2026 | 90.8% | 8.1% | 0.93% | 0.14% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.8% | 165K | 0% | +1.7 points | |
| 2, held 2nd | 8.1% | 14.8K | -18.2% | -1.6 points | |
| 3, held 3rd | 0.93% | 1.7K | -5.1% | 0 points | |
| 4, held 4th | 0.14% | 260 | -18.8% | 0 points |
1.
Arnott's
90.8%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.
8.1%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
3.
Carman's
0.93%
Held 3rd. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.
0.14%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Arnott's and its closest rivals
How has branded search demand for Arnott's changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Arnott's worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Arnott's’ estimated Share of Search among muesli bars brands worldwide peaked at 94.7% in December 2025 and was lowest at 88.8% in February 2026.
How did search popularity change for muesli bars brands worldwide in September 2026?
4 changes
In September 2026, Arnott's gained estimated Share of Search among muesli bars brands worldwide, from 89.1% to 90.8%.
In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.
Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.
Where does Arnott's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Biscuit brands | 3rd of 7 | 3.7% | Show ranking |
| Muesli bars brands | 1st of 4 | 90.8% | Shown above |
How is Arnott's measured?
Brandwave collects information about searches that people make online using Arnott's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- arnotts
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Is Arnott's your brand?
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