Arnott's vs Brookfarm:Which is searched more?
In September 2026, Arnott's had more branded searches than Brookfarm among muesli bars brands worldwide. Arnott's was estimated to have 165K branded searches compared to Brookfarm’s 14.8K, and held a 90.8% Share of Search versus Brookfarm’s 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arnott's or Brookfarm?
Compare the muesli bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arnott's, Brookfarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Arnott's | Brookfarm | Carman's | Griffin's |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 8.2% | 1% | 0.18% |
| Nov 2025 | 90.9% | 8.2% | 0.77% | 0.12% |
| Dec 2025 | 94.7% | 4.7% | 0.56% | 0.1% |
| Jan 2026 | 90.7% | 8.2% | 1% | 0.14% |
| Feb 2026 | 88.8% | 9.7% | 1.3% | 0.17% |
| Mar 2026 | 90.5% | 8.1% | 1.1% | 0.21% |
| Apr 2026 | 89.1% | 9.8% | 0.91% | 0.17% |
| May 2026 | 89.3% | 9.8% | 0.75% | 0.17% |
| Jun 2026 | 90.9% | 8.2% | 0.77% | 0.21% |
| Jul 2026 | 90.8% | 8.1% | 0.93% | 0.18% |
| Aug 2026 | 89.1% | 9.8% | 0.96% | 0.17% |
| Sep 2026 | 90.8% | 8.1% | 0.93% | 0.14% |
How has the Arnott's and Brookfarm comparison changed over the last 12 months?
3 findings
- Arnott's was ahead of Brookfarm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arnott's’ estimated Share of Search among muesli bars brands worldwide moved from 90.7% to 90.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Brookfarm’s estimated Share of Search among muesli bars brands worldwide moved from 8.2% to 8.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for muesli bars brands worldwide in September 2026?
2 changes
In September 2026, Arnott's gained estimated Share of Search among muesli bars brands worldwide, from 89.1% to 90.8%.
In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Arnott's’ and Brookfarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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