Brandwave

How popular isCarman's in search?

In September 2026, there were an estimated 1.7K branded searches for Carman's worldwide which is down 23.9% over the last 12 months. Carman's holds 0.93% estimated Share of Search among muesli bars brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Arnott's90.8%
  2. Brookfarm8.1%
  3. Carman's0.93%
  4. Griffin's0.14%
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Which muesli bars brands compete with Carman's?

Carman's against muesli bars brands worldwide, by month

Share of Search by month for Arnott's, Brookfarm, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthArnott'sBrookfarmCarman'sGriffin's
Oct 202590.7%8.2%1%0.18%
Nov 202590.9%8.2%0.77%0.12%
Dec 202594.7%4.7%0.56%0.1%
Jan 202690.7%8.2%1%0.14%
Feb 202688.8%9.7%1.3%0.17%
Mar 202690.5%8.1%1.1%0.21%
Apr 202689.1%9.8%0.91%0.17%
May 202689.3%9.8%0.75%0.17%
Jun 202690.9%8.2%0.77%0.21%
Jul 202690.8%8.1%0.93%0.18%
Aug 202689.1%9.8%0.96%0.17%
Sep 202690.8%8.1%0.93%0.14%
  1. 1.Arnott's

    90.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Brookfarm

    8.1%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Carman's

    0.93%

    Held 3rd. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.

  4. 4.Griffin's

    0.14%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Carman's and its closest rivals

How has branded search demand for Carman's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carman's worldwide fell from 2.2K to 1.7K.
  • Across the 12 months ending September 2026, Carman's’ estimated Share of Search among muesli bars brands worldwide held steady, from 1% to 0.93%.

How did search popularity change for muesli bars brands worldwide in September 2026?

  1. In September 2026, Arnott's gained estimated Share of Search among muesli bars brands worldwide, from 89.1% to 90.8%.

  2. In September 2026, Brookfarm lost estimated Share of Search among muesli bars brands worldwide, from 9.8% to 8.1%.

  3. Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  4. Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

Where does Carman's compete?

Carman's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cereal bars6th of 60.19%Show ranking
Snack bar brands4th of 40.57%Show ranking
Muesli bars brands3rd of 40.93%Shown above

How is Carman's measured?

Brandwave collects information about searches that people make online using Carman's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • carman s
  • carmans bars

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How the Brand Demand Index is measured

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Is Carman's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.