Brandwave

How popular isCarman's in search?

In August 2026, there were an estimated 1.3K branded searches for Carman's worldwide which is down 31.6% over the last 11 months. Carman's holds 0.17% estimated Share of Search among cereal bars worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's38.6%
  2. Quaker Oats31.6%
  3. Clif Bar14.1%
  4. Belvita7.8%
  5. Nature Valley7.8%
  6. Carman's0.17%
Carman's website (opens in a new tab)

Follow Carman's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cereal bars compete with Carman's?

Carman's against cereal bars worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsClif BarBelvitaNature ValleyCarman's
Oct 202541%27.4%15%8.2%8.2%0.26%
Nov 202545.1%24.7%13.5%7.4%9.1%0.24%
Dec 202541.3%27.7%12.4%8.3%10.1%0.22%
Jan 202640.2%26.9%14.7%8.1%9.9%0.25%
Feb 202642.1%28.1%12.7%8.5%8.5%0.22%
Mar 202640.2%26.9%14.7%8.1%9.9%0.21%
Apr 202641%27.4%15%8.2%8.2%0.18%
May 202641%27.4%15%8.2%8.2%0.14%
Jun 202636.8%30.1%16.5%7.4%9.1%0.15%
Jul 202636.8%30.1%16.5%7.4%9.1%0.19%
Aug 202638.6%31.6%14.1%7.8%7.8%0.17%
Sep 2026——————

  1. 1.Kellogg's

    38.6%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Quaker Oats

    31.6%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.Clif Bar

    14.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Belvita

    7.8%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Nature Valley

    7.8%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.Carman's

    0.17%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carman's and its closest rivals

How has branded search demand for Carman's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carman's worldwide fell from 1.9K to 1.3K.
  • Across the 11 months ending August 2026, Carman's’ estimated Share of Search among cereal bars worldwide held steady, from 0.26% to 0.17%.

How did search popularity change for cereal bars worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 36.8% to 38.6%.

  2. In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 30.1% to 31.6%.

  3. In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%.

  4. In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 9.1% to 7.8%.

  5. In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.

  6. Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

How is Carman's measured?

Brandwave collects information about searches that people make online using Carman's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carmans bars

Do you work for Carman's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Carman's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free