How popular isNature Valley in search?
In August 2026, there were an estimated 60.5K branded searches for Nature Valley worldwide which held steady over the last 11 months. Nature Valley holds 7.2% estimated Share of Search among cereal bars worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's43%Quaker Oats29.3%
Clif Bar13.1%
Belvita7.2%Nature Valley7.2%
Carman's0.21%
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Which cereal bars compete with Nature Valley?
Share of Search by month for Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Clif Bar | Belvita | Nature Valley | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 13.8% | 7.6% | 7.6% | 0.28% |
| Nov 2025 | 49.6% | 22.6% | 12.4% | 6.8% | 8.3% | 0.29% |
| Dec 2025 | 45.7% | 25.5% | 11.5% | 7.7% | 9.4% | 0.28% |
| Jan 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.28% |
| Feb 2026 | 46.6% | 25.9% | 11.7% | 7.8% | 7.8% | 0.26% |
| Mar 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.26% |
| Apr 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.21% |
| May 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.17% |
| Jun 2026 | 41.2% | 28% | 15.3% | 6.9% | 8.4% | 0.19% |
| Jul 2026 | 41.1% | 28% | 15.3% | 6.9% | 8.4% | 0.24% |
| Aug 2026 | 43% | 29.3% | 13.1% | 7.2% | 7.2% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 362K | +22.3% | +1.9 points | |
| 2, held 2nd | 29.3% | 246K | +22.4% | +1.3 points | |
| 3, held 3rd | 13.1% | 110K | 0% | -2.2 points | |
| 4, moved from 5th to 4th | 7.2% | 60.5K | +22.2% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.2% | 60.5K | 0% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.21% | 1.8K | +5.3% | 0 points |
43%
Held 1st. 362K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
29.3%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
3.
Clif Bar13.1%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
Belvita7.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
7.2%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.
0.21%
Held 6th. 1.8K estimated branded searches, +5.3% vs prior month. Share 0 points.
Compare search popularity between Nature Valley and its closest rivals
Every comparison with Nature Valley
14 comparisons
- Alpen vs Nature Valley
- Hubbard's vs Nature Valley
- Jordan's vs Nature Valley
- Belvita vs Nature Valley
- Cadbury vs Nature Valley
- Clif Bar vs Nature Valley
- Kellogg's vs Nature Valley
- Nature Valley vs Quaker Oats
- Lizi's vs Nature Valley
- Brookfarm vs Nature Valley
- Bear vs Nature Valley
- Dorset Cereals vs Nature Valley
- Jordans vs Nature Valley
- Carman's vs Nature Valley
How has branded search demand for Nature Valley changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nature Valley worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide peaked at 9.4% in December 2025 and was lowest at 7.2% in August 2026.
How did search popularity change for cereal bars worldwide in August 2026?
6 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%.
In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.
In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 15.3% to 13.1%.
In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%.
In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.
Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026.
Where does Nature Valley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Muesli brands | 4th of 5 | 1.9% | Show ranking |
| Granola bar brands | 5th of 6 | 6.5% | Show ranking |
| Cereal bars | 5th of 6 | 7.2% | Shown above |
| Granola | 2nd of 6 | 12.4% | Show ranking |
How is Nature Valley measured?
Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nature valley
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