Nature Valley vs Quaker Oats:Which is more popular by branded search?
In August 2026, Quaker Oats had more branded searches than Nature Valley among cereal bars worldwide. Quaker Oats was estimated to have 246K branded searches compared to Nature Valley’s 60.5K, and held a 29.3% Share of Search versus Nature Valley’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nature Valley or Quaker Oats?
Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Clif Bar | Belvita | Nature Valley | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 13.8% | 7.6% | 7.6% | 0.28% |
| Nov 2025 | 49.6% | 22.6% | 12.4% | 6.8% | 8.3% | 0.29% |
| Dec 2025 | 45.7% | 25.5% | 11.5% | 7.7% | 9.4% | 0.28% |
| Jan 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.28% |
| Feb 2026 | 46.6% | 25.9% | 11.7% | 7.8% | 7.8% | 0.26% |
| Mar 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.26% |
| Apr 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.21% |
| May 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.17% |
| Jun 2026 | 41.2% | 28% | 15.3% | 6.9% | 8.4% | 0.19% |
| Jul 2026 | 41.1% | 28% | 15.3% | 6.9% | 8.4% | 0.24% |
| Aug 2026 | 43% | 29.3% | 13.1% | 7.2% | 7.2% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nature Valley and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Nature Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide moved from 7.6% to 7.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide moved from 25.3% to 29.3%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for cereal bars worldwide in August 2026?
2 changes
In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.
In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Nature Valley’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Valley
1 branded search term
- nature valley
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.